Pariplay Secures Deal with Lottery Brand Tenlot Group

Leading content provider and aggregator, Pariplay, has entered a deal with Tenlot Group to deliver content from its Fusion™ platform to leading national lotteries across the globe.

Tenlot Group is an established lottery and gaming brand, providing turnkey solutions to regional, national, and local governments in multiple countries, with a main presence in Africa and Latin America.

According to the newest agreement, Tenlot’s lotteries will get access to Pariplay’s Fusion™ platform which contains over 12,000 titles from global suppliers. It will be followed by full access to the supplier’s portfolio of proprietary content. The Fusion platform also provides a selection of exclusive marketing tools to supports operators in increasing player engagement and overall retention.

Following the new deal, Pariplay, which recently entered the Spanish market, will be able to offer thrilling games to national and regional operators in new markets, enriching its footprint even more.

Commenting on the new deal, Chief Commercial Officer at Pariplay, Christine Lewis, expressed his opinion:

“This is an important partnership for Pariplay as it will provide new high-quality content to leading lottery operators and their customers.

“Tenlot Group is a trusted operator and partner holding several licenses in close cooperation with respectable charitable organizations. We are very excited to introduce our content to their growing customer base around the globe.”

On the other side, Chief Executive Officer of Tenlot Group, Yossi Abadi, says that his company is delighted to join forces with Pariplay to supply customers with new gaming options, with rich and engaging content. He also mentioned that Pariplay’s Fusion™ platform which allows Tenlot to supply users with superior experiences, contributing to a higher level of engagement, profits, and social investment in key locations.

Pariplay is a leading aggregator and content producer of innovative products such as the Fusion™ aggregation and the Ignite Studio development program. Its Fusion™ aggregation platform is focused on enhancing player value by delivering a selection of back-office conversion and retention tools for clients, as well as full access to several games from the leading game developers. It owns a development studio with a wide range of interesting and entertaining slots. The brand has been in operation since 2010 and belongs to Aspire Global. It has offices in Malta, Bulgaria, Gibraltar, Israel, and India.

Source: “Pariplay signs agreement with lottery operator Tenlot Group”. Pariplay. May 4, 2021.