Betby Secures Content Agreement with Groove Gaming

Cutting-edge aggregator and producer of innovative content, Groove Gaming (GG), has just secured a collaboration with Betby, a sports betting brand. This deal will strengthen the position of the aggregator in the market and diversify its portfolio with new content.

Groove continues with its regular expansion strategy and commercial success. The platform is one of the fastest-increasing in the market which has recorded significant growth during 2021.

Betby is known as a versatile sports betting brand, featuring a selection of markets on the most popular events. It is known for the powerful sportsbook solution that is optimized for various customers. The platform has been delivering innovative products to the market and has enhanced its portfolio with new releases. It added Betby.Games series and has also focused on introducing new functionalities and completely managed sportsbook products. The brand will also add data feed integrations and front-end layouts.

GG is known as a powerful aggregation platform that features several casino games plus aggregated content such as slots, live casino, poker, and table content. This means that operators can easily access games via simple integration and enjoy enhanced engagement.

The company has created a remarkable solution, GrooveOn, to drive performance. It is also used to produce an incredible atmosphere for online casinos, with an optimized level of entertainment and regular fun.

Groove, which recently teamed up with Gaming Corps, is also known for delivering a selection of tools for B2B iGaming brands including online and mobile gaming brands across all devices. It has rapidly built a powerful operator cluster and it employs one of the strongest teams in the sector.

Commenting on the new deal, CEO at Betby Leonid Pertsovskiy said:

“To extend our international reach by the end of 2022 we need partners like Groove, who have an established international network and presence. Our goal in the sports betting industry is constant innovation and the flexibility to respond to operator needs, so having access to a cluster of over 70 operators with Groove takes us a step closer towards our goal.”

COO at Groove, Yahale Meltzer says that the company is excited to be able to supply its operator cluster with the new sports betting tech created by Betby, which will additionally help to enrich their relationships. The team at Groove is proud of delivering the best possible solutions, so securing a deal with Betby will give them a bigger service scope than ever before.

Source: “Aggregator Groove bets on Betby with powerful sportsbook technology”. European Gaming. December 29, 2021.