Pragmatic Play Extends Presence in Brazil via Smashup

Pragmatic Play, a successful content provider to the industry, continues to boost its presence in Brazil while signing with top-notch brands. The next partner in the line is Smashup, another forward-looking brand in the sector.

According to the terms of the newest deal, Pragmatic will distribute its slot, live casino, and virtual sports portfolio via the former brand extending the offering for Smashup users and improving its position in the fast-increasing region.

The new deal will also include the delivery of slots such as Gates of Olympus™ and Wolf Gold™. It will also include the live dealer suite and hits such as Sweet Bonanza Candyland and Boom City. Additionally, a full virtual sports portfolio will give important cross-selling sports betting possibilities.

The latest agreement allows Pragmatic Play to continue with the staggering growth in Brazil and the whole Latin American market and boosts its position as the leading brand for distribution of games.

Speaking on the new deal, Victor Arias, Vice President of Latin American Operations at Pragmatic, says that another multi-product deal shines a light on the significance of having a quality and different selection of products. The company is fortunate to have such a successful team that provides them the tools to proceed with the expansion across Latin America and they are looking forward to providing a strong package to Smashup.

On the other side, Justin Wong, COO of Smashup, said:

“We’re delighted to have such a rich collection of new content to wow our players with. Pragmatic Play’s titles are well-loved across Brazil and having them in our lobby will only strengthen the quality we have to offer. We’re excited to be working with them and we can’t wait to get the games live.”

Pragmatic Play is determined to progress and strengthen its presence even more. The company has fortified its foothold in Argentina after getting official approval for the live casino content.

This will enable the company to become among the first brands to get approval for its live games.

The provider has obtained approval from the Lottery of the City of Buenos Aires (LOTBA) and its selection of live casino products. This involves the launch of titles such as Blackjack, Roulette, Speed Roulette, Auto Roulette, Baccarat, Speed Baccarat, Mega Roulette, Sweet Bonanza Candyland, Mega Wheel, and ONE Blackjack.

Source: “PRAGMATIC PLAY GROWS IN BRAZIL WITH SMASHUP”. Pragmatic Play. August 15, 2022.