Delaware North, a global leader in hospitality and gaming, has announced a strategic partnership with Playtech, a prominent provider of gambling technology and content, to migrate its Betly mobile sportsbook and casino offerings onto Playtech’s state-of-the-art platform. This collaboration is set to enhance Betly’s services across multiple U.S. states, starting with Ohio.
The migration to Playtech’s platform will initially launch in Ohio, where Betly recently replaced MVGBet under an affiliate license with Miami Valley Gaming, a Delaware North venture. This rollout will soon extend to Arkansas, Tennessee, and West Virginia, with the latter offering both online sports betting and casino games.
The partnership aims to bring an enhanced customer experience through Playtech’s advanced technology, including features like personalized bonuses, draws, tournaments, and automated player engagement.
Lee Terfloth, Chief Interactive Gaming Officer for Delaware North, expressed enthusiasm about the collaboration: “We are very pleased to partner with Playtech to provide Betly customers with an enhanced mobile sports betting and online casino experience powered by an industry leader.”