ICONIC21 Debuts New Vision at ICE Barcelona

ICONIC21, a leading provider of live casino and iGaming content, is preparing for a major showcase at ICE Barcelona 2025. This marks the first time ICE will take place in the vibrant city of Barcelona, making it a significant milestone for both the industry and ICONIC21. Visitors to stand #5B16 will witness the company’s refreshed identity, innovative offerings, and bold roadmap for the future.

The company, formerly known as BETER Live, has undergone a significant transformation. Since rebranding as ICONIC21, it has rapidly expanded its portfolio and market presence, focusing on creating cutting-edge content for both real-money gaming and sweepstakes platforms. This evolution reflects ICONIC21’s commitment to meeting the diverse demands of global audiences while maintaining its core expertise in live casino gaming.

ICONIC21’s revamped portfolio blends traditional live casino games with innovative additions such as game shows, new promotional tools, and random number generator (RNG) slots. These developments aim to broaden the appeal of its offerings, attracting both seasoned live casino enthusiasts and players exploring alternative gaming formats.

The company’s early embrace of the growing sweepstakes gaming trend has positioned it as a leader in this emerging sector. North America, identified as a critical market for sweepstakes games, is a primary focus for ICONIC21 as it seeks to strengthen its foothold in the region.

Additionally, ICONIC21 continues to set itself apart by delivering highly customizable live casino solutions. Its bespoke studios are tailored to meet specific client needs, offering flexibility in every aspect, from design and game layout to presenter attire and user interfaces. The company prides itself on its ability to deliver personalized setups with unmatched speed and quality.

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Visitors to ICONIC21’s stand at ICE Barcelona will have the opportunity to experience the company’s latest products firsthand. Alongside product demonstrations, attendees can learn about upcoming Q1 releases and explore ICONIC21’s plans for expanding into emerging markets. The presence of the company’s leadership team will provide valuable insights into its strategic direction and the innovations shaping its offerings.

Reflecting on this debut exhibition in Barcelona, ICONIC21’s Chief Commercial Officer, Alina Mihaela Popa, shared her enthusiasm: “It’s thrilling to be exhibiting for the first time in this formula — something we’ve been working toward for so long. Seeing it come to life is tangible proof of all our hard work in recent months. We’re eager to meet our existing partners and new ones, present product demos, and unveil what makes our plans for 2025 so exciting for operators. We’re coming in strong with a product and commercial setup that’s truly pushing the boundaries of competition.”

Source:

“ICONIC21 to Unveil New Vision at ICE Barcelona“, europeangaming.eu, January 7, 2025.