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Adam Miles Joins BetGames as Head of Sales to Lead Commercial Expansion

Posted on January 30, 2025 | 9:19 am
BetGames-appoints-Adam-Miles-as-new-head-of-sales

BetGames has kicked off 2025 by strengthening its leadership team with the appointment of Adam Miles as its new Head of Sales. With a background in key roles at industry-leading companies, including 1x2gaming and Pragmatic Play, Miles brings extensive expertise in sales strategy and market expansion.

The timing of Miles’ appointment aligns with a period of significant transition for BetGames. The company recently expanded its portfolio with the launch of a new RNG content vertical, complementing its established live casino offerings. The introduction of four new games in this category is expected to enhance the company’s ability to convert sports-focused and casual audiences into active gaming participants.

Miles will play a pivotal role in guiding the sales division during this growth phase. His leadership will help BetGames expand its presence in regulated markets by refining sales strategies and fostering key partnerships. His experience in forming relationships with prospective clients and aligning sales initiatives with broader corporate goals will be instrumental in BetGames’ continued global expansion.

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Leadership Endorsement and Company Vision

Commenting on the appointment, BetGames CEO Andreas Koeberl expressed confidence in Miles’ ability to drive the company’s commercial objectives forward. “It is an exciting time to be a part of the team as we embark on our next growth phase. 2025 is set to be a standout year for the company, and what better way to help ensure that than by bolstering our incredible talent pool with Adam’s addition,” said Koeberl.

“We have the utmost confidence that his industry acumen and leadership capabilities will be a key catalyst contributing to BetGames’ success in the coming years. Adam will reshape the sales organisation as a first step.”

Miles also shared his enthusiasm about joining BetGames at such a dynamic time. “BetGames is a pioneer in the live casino space, and the announcement of its venture into the slots world highlights its drive to innovate and achieve growth,” he stated. “I look forward to supporting the company in its commercial goals and solidifying its reputation as a leading supplier of first-class betting products.”

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Continued Innovation and Market Expansion

Since its establishment in 2012 as BetGames.tv, the company has continuously evolved to enhance its live gaming offerings. The 2022 rebrand to BetGames marked a strategic shift toward innovation, including a complete website overhaul and the launch of the Lotto Reloaded studio, reinforcing the company’s reputation for delivering engaging gaming experiences.

Today, BetGames’ diverse portfolio includes popular titles such as Lucky 7, Wheel of Fortune, Dice Duel, Andar Bahar and War of Bets. Its games are featured on over 1,500 platforms worldwide, in collaboration with more than 200 operators.

With headquarters in Vilnius, Lithuania, and an additional hub in Malta, BetGames continues to broaden its global reach. The company’s latest ShowGames collection exemplifies its commitment to delivering interactive gaming experiences tailored to diverse market demands.

Source:

“BetGames appoints Adam Miles as new head of sales“, igamingbusiness.com, January 29, 2025.

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