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BetGames has kicked off 2025 by strengthening its leadership team with the appointment of Adam Miles as its new Head of Sales. With a background in key roles at industry-leading companies, including 1x2gaming and Pragmatic Play, Miles brings extensive expertise in sales strategy and market expansion.
The timing of Miles’ appointment aligns with a period of significant transition for BetGames. The company recently expanded its portfolio with the launch of a new RNG content vertical, complementing its established live casino offerings. The introduction of four new games in this category is expected to enhance the company’s ability to convert sports-focused and casual audiences into active gaming participants.
Miles will play a pivotal role in guiding the sales division during this growth phase. His leadership will help BetGames expand its presence in regulated markets by refining sales strategies and fostering key partnerships. His experience in forming relationships with prospective clients and aligning sales initiatives with broader corporate goals will be instrumental in BetGames’ continued global expansion.