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Amusnet Announces Strategic Expansion into African Markets with BetFounders

Posted on September 3, 2024 | 12:54 pm
Amusnet-Announces-Strategic-Partnership-with-BetFounders

Amusnet has embarked on a significant expansion into the African continent by partnering with the casino platform BetFounders. This collaboration marks a pivotal step in Amusnet’s strategy to strengthen its presence in Africa, beginning with an initial focus on Ghana. This move sets the stage for an extended reach across the continent, signaling Amusnet’s commitment to becoming a dominant force in Africa’s burgeoning gaming industry.

The partnership is aligned with Amusnet’s objective to adapt its offerings to meet the specific needs of the African market. This includes the localization of content and the introduction of culturally relevant games and unique promotional activities designed to resonate deeply with local audiences.

“Our primary goal is establishing a strong presence in Africa, starting with Ghana. We are focusing on expanding our portfolio to cater to the unique needs of the African market. Ghana is just the beginning; we’re already planning to extend our reach to other African countries under the BetFounders partnership,” stated Hamed Rahimi, Regional Business Development Manager at Amusnet.

Artur Harutyunyan, Co-Founder and CEO of BetFounders, expressed enthusiasm about the partnership’s potential to transform their platform by integrating Amusnet’s innovative gaming solutions. “The partnership with Amusnet is an important milestone for BetFounders. The benefits of this collaboration are varied, including access to a wide array of innovative gaming solutions that enhance our platform’s offerings,” Harutyunyan noted.

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Showcasing Popular Gaming Titles

As part of the rollout, African players will gain access to popular titles from Amusnet on the BetFounders platform, including 20 Golden Coins, Extra Crown, Candy Palace, 40 Burning Hot, and Drops of Water. These games highlight Amusnet’s commitment to delivering engaging and visually appealing gaming experiences. The slot game 20 Golden Coins, in particular, has been recognized as the Most Played Game for 2023 by the Sigma Africa Awards, a testament to its engaging gameplay and high-quality design.

Amusnet Interactive, formerly known as Euro Games Technology (EGT), has established itself as a leading provider in the gaming industry, both in online and land-based venues. Following its rebranding, Amusnet has focused intensively on expanding its online content offerings and also started to offer live dealer games. In 2023, the company received numerous accolades, including Casino/Slots Developer of the Year at the SBC Awards and Online Streaming Studio of the Year at the BEGE Awards, underscoring its innovative approach and positive impact on the gaming sector.

Source:

“Amusnet Expands into Africa with BetFounders Partnership“, amusnet.com, August 28, 2024.

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