Amusnet, a well-known gaming content provider, has teamed up with First Look Games to enhance the promotion of its casino games. This collaboration enables Amusnet to connect directly with affiliates, providing them with comprehensive marketing resources to increase brand visibility and player engagement.
With a portfolio exceeding 300 games, including a mix of slots, table games, and live dealer experiences, Amusnet is already established with more than 2,000 online casino operators globally. Through First Look Games, the provider gains access to an exclusive branded library where it can upload essential promotional materials, such as game sheets, logos, images, and demo links. These assets are readily available for affiliates to download and use in reviews, previews, and promotional content.
The partnership also grants Amusnet the option to offer select affiliates an exclusive “first look” at upcoming releases. By giving early access to game assets before official launches, the provider can generate excitement and anticipation among players, further strengthening its marketing efforts.
First Look Games enhances the efficiency of game promotion with tools such as a dedicated Studio Management Centre and an automated accuracy tracking tool. The latter ensures that any published game reviews remain factually correct, reducing misinformation and improving content consistency across affiliate platforms.
Tom Galanis, CEO of First Look Games, welcomed the partnership with enthusiasm, stating: “What better way to start the year than by welcoming Amusnet as a First Look Games studio partner? It’s great to see the studio leveraging the reach and engagement affiliates have with players to drive awareness of its titles. Amusnet has an incredible portfolio of titles and with new games leaving its production line each month can really elevate the promotion of its games via our platform while also driving brand awareness among affiliates and the large audiences of engaged players they have.”
Plamen Slavov, senior game producer at Amusnet, echoed this sentiment, emphasizing the company’s goal of expanding its reach through affiliate collaboration: “First Look Games will be a significant marketing partner for us, allowing Amusnet to properly engage with affiliates and their player audiences for the first time. We are passionate about the games we produce, many of which go on to be top performers, so we are excited by the opportunity to make more players aware of our portfolio via premium publishers that players listen to and trust.”
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