Aspire Global Secures Agreement with BoyleSports

Aspire Global has just secured another deal to provide its turnkey platform and managed services to the successful Irish and UK online brand BoyleSports for its upcoming entry in the Dutch market. The latter works as Ireland’s biggest independent retail bookmaker and has over 350 retail branches across Ireland and the UK.

Based on the terms of the new deal, Aspire will supply its latest partner with its full proprietary suite including the platform (PAM), casino titles, and sports betting solutions via BtoBet sportsbook. The deal also involves Aspire’s full, localized managed-services catalog with the robust CRM system, AspireEngage.

Aspire Global will also back BoyleSports with Dutch customer support and managed CRM promotions to its customers. It will deliver all the necessary tools for the onboarding of Dutch users plus integrated solutions with the leading payment providers.

BoyleSports wants to work in the Dutch market with its license. The brand already has a license in the UK, Ireland, and Gibraltar and wants to submit its application for the Dutch license as well.

Commenting on the latest move, BoyleSports CEO, Mark Kemp, said:

“While planning for our entry into the regulated Dutch market, we were in search of a partner who could provide us with a future-proof, high-quality, turnkey solution. We have in Aspire Global found the perfect partner who will support us with leading technology, exciting games, and all the localized player support we need. This will enable us to focus on the player experience and branding of our new business in the Netherlands.”

CEO of Aspire Global, Tsachi Maimon, says that the partnership with BoyleSports is an important confirmation of the power of Aspire Global’s iGaming offering. The company is very excited about this chance to support BoyleSports – one of the most successful brands – when planning to launch its content in the Dutch market.

Aspire Global is a powerful B2B provider of iGaming products, supplying companies everything they require to operate a flourishing iGaming brand, including casino and sports. Its B2B offering includes a technical platform, in-house casino games, a sportsbook, and a game aggregator. The Group works in 30 regulated jurisdictions across Europe, America, and Africa, such as the US, UK, Denmark, Portugal, Spain, Ireland, Nigeria, Colombia, and Mexico. It also has offices in Malta, Israel, Bulgaria, Ukraine, North Macedonia, India, Italy, and Gibraltar. Aspire Global is also listed on Nasdaq First North Premier Growth Market under ASPIRE.

Source: “Aspire Global strikes key platform and managed services deal with tier 1 operator BoyleSports”. Aspire Global. January 25, 2022.