NetEnt Sets Up Ultimate Live Casino Experience With New Player-Oriented Lobby

Globally renowned software developer, NetEnt, has introduced a brand-new Live Casino Lobby that places players literally front and center by virtue of the innovative fresh design of the user interface. Besides seamless navigation throughout the entire portfolio, the upgraded version provides for a range of options able to significantly enhance a player’s experience.

Carefully planned and finely crafted to the smallest detail, the new look is backed by an intuitive UI and amplified by the Mini-Lobby that ensures all the games are at full display and makes every particular title readily accessible.

Designed with avid players in mind…

…it allows patrons to keep a keen eye on the latest developments, taking advantage of the essential info on the tables. Apart from winning numbers, players can monitor the availability of seats, bet limits, as well as the number of active bettors. The dynamic table tiles adorned with live images of the friendly game presenter do add to an immersive experience while a more intuitive table ordering facilitates cross-promotion of various titles.

In addition to that, the new Lobby offers online casinos plenty of opportunities to create their own fully customized environment. Alternatively, operators can simply choose from a range of generic branding options available to all partners.

Andres Rengifo, Director of NetEnt Live explained:

“As the core of the live casino, the lobby is a vital element to get right. It makes a huge difference – from the first visit to the long-term – to the levels of a player’s engagement as well as their experience and brand perception. We believe we’ve created the perfect lobby environment to help set up the ultimate live casino player journey.”

Quite a late starter in the Live Casino segment, NetEnt has managed to catch up with the strong competition. The Swedish-based iGaming legend constantly strengthens its presence in both existing and new regulated markets, with Croatia being the most recent addition. The Group can brag of licenses and product certifications in many jurisdictions worldwide including the UK, Mexico, the USA (New Jersey and Pennsylvania), and Canada (British Columbia).

New live dealer products…

…are also a part of the winning strategy and in line with this, last year the company launched a unique Auto-roulette studio, which lets guests take advantage of three different roulette games – Classic Auto-Roulette, Rapid Auto-Roulette, and VIP Auto-Roulette – in one spot. Rebranding of Blackjack Common Draw, one of the most popular games ever produced by NetEnt, became another highlight of 2019. It’s now available across gambling websites as Blitz Blackjack.

Source: “NetEnt Live unveils new-look lobby to boost player engagement“. NetEnt. May 15, 2020.