Sportradar Teams Up with Australia’s National Basketball League

Sportradar, the global provider of sports integrity solutions and sports data products, has signed a long-term partnership with Australia’s National Basketball League.

The agreement will see Sportradar work with the National Basketball League (NBL) to improve the distribution and coverage for its media rights, both for television broadcasters and online platforms.

The deal will become effective at the start of the 2021 season and it will also put the sports provider in charge of powering the National Basketball League’s over-the-top platform.

The plan is to include NBL1 games on this over-the-top platform for the first time, allowing basketball fans to purchase and watch their favourite matches directly from the league.

Along with the broadcast rights, the deal also includes an integrity side, which will see the company become the official integrity partner for the league.

To that effect, Sportradar will provide odds monitoring services for Australia’s top men’s and women’s basketball leagues, including the NBL, NBL1 and Big V. The provider will employ its famous Fraud Detection System to monitor 1,781 matches across professional and semi-professional basketball in Australia to detect any suspicious activity regarding match fixing.

Expanding the NBL’s International Profile

Speaking about the goals of this partnership, Brad Joyne, Chief Commercial Officer at the National Basketball League said: “Through a combination of NBL’s local market reputation and growing fanbase and Sportradar’s focus on integrity and technology excellence proven in global markets, we feel confident that we can expand the NBL’s sphere of influence together and I very much look forward to seeing it happen.”

David Edwards, Sportradar’s Director of Sports Media and Partnerships in Oceania, added:“Sportradar is looking forward to expanding the NBL’s global footprint through our technology-based, data-driven approach to rights distribution, and helping the league unlock new commercial partnerships and opportunities off the back of that increased engagement.”

Sportradar is currently providing integrity services to several famous sports competitions all around the world, including global events like the FIFA World Cup. Moreover, the company has partnerships with all the major professional leagues in the United States: National Football League (NFL), National Basketball Association (NBA), National Hockey League (NHL) and Major League Baseball (MLB).

In recent months, the sports provider made a few big steps on the Indian market, signing agreements with the Hero Indian Super League and the Board of Control for Cricket in India.

Source: “Sportradar partners with Australia’s Hungry Jack’s National Basketball League (NBL) for Global Broadcast Rights and OTT“. Sportradar. December 9, 2020.