OnAir Entertainment Signs Live Casino Deal With Rootz

OnAir Entertainment, the international supplier of live dealer games for online casinos, has announced that its global footprint has further expanded following an agreement with Rootz, an online casino operator.

The supplier described the partnership as “a strategic alliance” as the online casino operator will get to add exciting live casino titles to its offering while OnAir Entertainment will have the opportunity to continue its global growth.

The content that will get added to the Rootz lobby includes classic live casino titles such as Blackjack and Roulette, along with innovative live dealer games like Casino Hold’em, Nexus Roulette and Card Matchup.

OnAir Entertainment distributes its games exclusively through Games Global, one of the world’s most powerful aggregators in the iGaming industry. Moreover, the partnership with Rootz was made possible through Games Global as the distributor secured an agreement with the online casino operator.

Speaking about this partnership, Julie Allison, Chief Revenue Officer at Games Global, declared that the distributor is fully focused on supporting the online casino operator to “enhance the live gaming experience.” The Games Global executive added that the two parties “aim to create an extraordinary player journey” through the strength of their united efforts.

Sam Brow, the Chief Executive Officer of Rootz, said that the online casino operator was “eager to embark on this partnership with Games Global and OnAir Entertainment”. Moreover, the Rootz CEO described the agreement as “a pivotal moment” for the operator as it continues to expand its offering by adding new “exceptional gaming experiences” for its customers. 

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OnAir Entertainment only joined the live casino industry just three years ago, in January 2021 and launched its very first live casino title at the end of that year: Live Blackjack. Then it continued to expand its portfolio with several new releases, bringing the total offering to fifteen different titles.

Along with releasing new games, the company has also been looking to expand its production capabilities. The supplier opened a new live casino studio in Spain in 2023, featuring multiple roulette tables, including two Standard Roulette, one Auto Roulette, and one table for Nexus Roulette.

OnAir Entertainment also managed to build a huge new live casino studio in the Georgian capital of Tbilisi. The production facility has four floors and 130 tables and a team of approximately 1,700 employees. This is the third studio owned and operated by the company, taking its total streaming capacity to 220 tables.

Source:

“OnAir Entertainment Powers Rootz with Live Casino Content“, europeangaming.eu, January 10, 2024.