Australian Gambling Ad Reforms Delayed to 2025

The Albanese government has announced a delay in its highly anticipated gambling advertising reforms, pushing the timeline from late 2024 to 2025. This decision, tied to conflicting priorities and resistance from industry stakeholders, has ignited criticism from anti-gambling advocates and political opponents who demand more decisive action on gambling-related harm.

Initially prompted by the 2023 Murphy Report, which recommended sweeping reforms, including a full ban on gambling ads, the government’s delay reflects a complex political environment. According to Assistant Minister for the Treasury Andrew Leigh, the reforms lack the necessary Senate support. He highlighted that proposed measures like advertising blackouts around live sports and reduced ad frequencies have not garnered enough backing to move forward.

In contrast, Sports Minister Anika Wells emphasized unresolved concerns from sports bodies and athletes, stating that additional consultation is needed to balance the integrity of sports and the financial stability of organizations reliant on gambling revenue. Communications Minister Michelle Rowland acknowledged the challenges but reaffirmed her commitment to designing effective policies.

Under consideration are partial bans on gambling ads, such as:

• Prohibiting ads one hour before and after live sports events.
• Capping gambling ads on TV to two per hour.
• Blackouts during children’s programming.
  Additionally, a potential ban on digital gambling ads is being discussed, which would affect social media and online platforms.

The gambling industry has lobbied against complete bans, advocating for more moderate restrictions, such as shorter blackout periods around live sports and a three-ad limit per hour during other programming.

The delay has sparked outrage from campaigners and lawmakers. Independent MP Andrew Wilkie accused the government of caving to industry pressure, while Senator David Pocock labeled the decision “gutless,” pointing to the $25 billion Australians lose annually on gambling as evidence of an urgent need for change.

Despite public support for stricter measures, with polls showing up to 80% in favor of reform, broadcasters and sports organizations have opposed drastic changes, citing the potential loss of significant ad revenue, estimated at $180 million annually.

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The government has committed to ongoing consultations throughout 2025, aiming to address the concerns of all stakeholders while crafting reforms that reduce gambling harm. However, critics argue that further delays may weaken the momentum for meaningful change.

As the next parliamentary term approaches, the issue of gambling advertising is expected to resurface, with advocates pushing for stronger measures. The eventual outcome will likely redefine how gambling is marketed and perceived in Australia.

Sources:

Australia: Gambling Ad Ban Delays Spark Parliamentary Outrage and Mixed Ministerial Responses, World Casino Directory, November 25, 2024.