Imagine Live has announced the appointment of Barry Mahon as its new Chief Commercial Officer. In his new role, Mahon will be responsible for driving the company’s commercial strategy, overseeing development, managing business relationships, and steering revenue management, all of which are pivotal to Imagine Live’s ongoing growth and success.
Barry Mahon brings over three decades of extensive experience in both the land-based and online casino industries. He has held several senior leadership positions that span commercial and operational roles, working with various operators and platform providers. This diverse background equips Mahon with a unique blend of passion, dedication, and strategic vision, making him an invaluable addition to the Imagine Live team. His profound knowledge of live-streaming casino products will be instrumental in propelling the company’s expansion efforts.
Expressing his enthusiasm for his new position, Barry Mahon stated: “Imagine Live, a company that truly values its customers and places them at the heart of its operations, has proven itself to be a customer-centric focused provider in its operational studios and product and game development. This unwavering commitment to our customers will continue to guide our strategies and decisions.”
Mahon joins Imagine Live at a pivotal time as the company is experiencing significant growth. He elaborated on the company’s expansion plans, saying: “I joined Imagine Live at an exciting time in the scale-up and expansion of the business. We are opening more live dealer studios and introducing innovative live game formats such as RobinThe Fair and Dynamite Roulette to service the growing demand across regulated markets in Europe and further afield.”
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