BetConstruct Expands Influence in Sweden by Joining BOS

BetConstruct has officially become a member of the Swedish Trade Association for Online Gambling (BOS), further solidifying its dedication to Sweden’s regulated gambling industry. The move aligns with the company’s ongoing efforts to support responsible gaming and fair competition in one of Europe’s most strictly regulated gaming markets. BetConstruct’s B2C brand, VBET, already operates in Sweden under a local gambling license, and this partnership underscores the company’s long-term commitment to maintaining high industry standards.

Shacke Manukyan, Head of Compliance at BetConstruct, emphasized the significance of this development, stating, “Becoming a member of BOS marks an important milestone for BetConstruct. This membership allows us to collaborate with key industry stakeholders to promote responsible gaming, innovation, and a fair competitive environment in Sweden. We look forward to contributing our expertise and working together to shape the future of the Swedish gambling industry.”

BOS, an influential organization representing major international gambling operators in Sweden, has welcomed BetConstruct with open arms. The association actively advocates for a well-regulated gaming environment while addressing industry challenges such as the presence of unlicensed operators.

Gustaf Hoffstedt, Secretary General of BOS, expressed his enthusiasm regarding BetConstruct’s membership, saying, “We are all delighted to welcome BetConstruct to the BOS family. BOS brings together the major international gambling companies in the Swedish gambling market. BetConstruct’s importance in Sweden has increased in recent years, and we look forward to taking part in their commitment. Thanks to BetConstruct, we are also strengthening the association’s expertise not only in the business-to-consumer area, but also as a game supplier.”

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BetConstruct’s decision to join BOS is part of its broader expansion strategy within regulated markets. Over the past year, the company has actively pursued key partnerships to enhance its offerings and market reach. In December 2024, BetConstruct secured a deal with Galaxy Gaming, integrating Galaxy’s table game content into its platform. Additionally, the company established a significant partnership with Flutter and entered a CRM collaboration with Fast Track, further reinforcing its position as a major player in the global gaming industry.

This development also comes at a crucial time, as BOS continues to push for amendments to Sweden’s Gambling Act. The association seeks to close existing loopholes that currently allow unlicensed operators to target Swedish players. By joining BOS, BetConstruct aligns itself with industry leaders who advocate for a more structured and fair gaming landscape.

Source:

“BetConstruct Joins BOS, Strengthening Commitment to the Swedish Gambling Market“, betconstruct.com, March 21, 2025.