BetGames Moves with African Expansion via Sahara Games Deal

Forward-thinking live dealer and betting studio, BetGames, has secured an important deal in Africa, to supply the fast-growing Sahara Games Technology Corporation.

According to the terms of the new deal, BetGames will boost Sahara’s land-based suite by integrating its brand-new product portfolio, involving popular lottery games Lucky 7 and Lucky 5 and the breathtaking experience – Wheel of Fortune.

Since its establishment, Sahara has boosted its footprint in the fast-increasing African market. The brand operates successful platforms in numerous key regions, and it is dedicated to delivering an excellent mix of products for the maximum level of player entertainment.

The newest deal will see BetGames further enhancing its presence in essential markets with the cooperation already live, delivering its games to more than 300 retail locations across Kenya, Uganda, Nigeria, and Mozambique.

Mathew Halloran, COO at Sahara Games, says that the company is excited to have secured an agreement with such an eminent name as BetGames; the company’s foothold in Africa speaks for itself.

Working hard to maintain the Sahara’s platform as a market leader, they always want to integrate the top products in the industry, and they have just done that by including its latest partner’s excellent collection of lottery titles.

Commenting on the newest deal, BetGames’ VP Sales, Africa, James Everett said:

“We’re delighted to have reinforced our position in Africa, with this latest deal seeing us grow in four markets.

“Since its launch, Sahara Games has established itself as a fantastic operator, offering a host of sports-betting and casino products – with our content now adding to its thrilling collection.”

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BetGames is a world-class brand and provider of award-winning live dealer casino products that amuse and delight customers. The brand’s unique approach is to deliver fun, secure, trusted titles with a focus on entertainment and low-risk gambling, and the company is known for its extensive client base with top-tier operators.

Based in Vilnius, Lithuania, with another Malta-based hub, the company already has a dedicated team of more than 300 people, and its games are approved in different markets such as the UK, Malta, Latvia, Lithuania, Estonia, Italy, Bulgaria, and South Africa.

Source: “BetGames marks latest African expansion with Sahara Games deal”. European Gaming. October 3, 2022.