Playtech has announced a long-term collaboration with BVGroup, establishing itself as the exclusive bingo provider for BVGroup’s brands, including BetVictor and Heart Bingo. This agreement reinforces Playtech’s dominance in the UK’s online bingo sector and introduces BVGroup brands to Playtech’s advanced bingo platform.
Under this partnership, BVGroup has successfully completed the migration of its bingo offerings to Playtech’s network. This transition provides BetVictor and Heart Bingo with access to the industry’s largest liquidity pool, enhancing the player experience through a wider range of networked games. Playtech’s dedicated network management and product teams will continue to provide strategic support, ensuring the partnership delivers long-term benefits.
In addition to bingo, the deal encompasses exclusive side games developed by Playtech’s Eyecon studio, known for popular titles such as Fluffy Favourites. The collaboration is expected to bring enhanced engagement through joint marketing efforts, with promotional campaigns already in motion.
Marat Koss, VP Interactive Gaming at Playtech, expressed enthusiasm about the partnership, stating, “We are excited to welcome BVGroup to the Playtech Bingo network. This is a strategic move for BVGroup to transition their Bingo product to Playtech’s new cutting-edge Bingo platform. Heart Bingo is one of the industry’s most successful and well-known brands, and we look forward to working with the BVGroup team to maximize its potential and further strengthen our position as the largest B2B network. We are delighted that BVGroup shares our vision for Bingo and look forward to a long and successful partnership.”
