Canada’s Bragg Gaming Expands Reach in Switzerland and New Jersey

Bragg Gaming Group, the Canadian supplier of technology and content for online casinos, has announced that its global reach has further expanded through new agreements in Switzerland and New Jersey.

The most recent agreement was reached with GAMFIRST.ch, one of the most popular online casinos in Switzerland, run by the famous land-based Casino Barrière in Montreux.

The deal will see exclusive content from Bragg, including games from Bragg Studios and Atomic Slot Lab, become part of the offering of the Swiss online casino. The operator’s offering will be enriched with successful titles such as Fairy Dust, Dreamy Genie and Egyptian Magic.

Casino Barrière Montreux was founded all the way back in 1883 and it is one of the most iconic and luxurious land-based casinos in the country. Its online arm, GAMFIRST.ch, hit the market in 2021, while the group also operates BarriereBet, a sports betting platform in France.

Switzerland’s online gambling market has been growing steadily over the past few years and its global projected market size is expected to reach 1.08 billion dollars in 2023, according to estimates made by H2 Gambling Capital.

GAMFIRST.ch is the fifth online casino in Switzerland that signs such an agreement with Bragg Gaming as the Canadian company has already struck deals with powerful operators such as Grand Casino Bern and Grand Casino Basel.

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A couple of weeks before the agreement with the Swiss operator, Bragg Gaming also secured a larger footprint in New Jersey following a deal with WynnBET Casino and Sportsbook.

The two companies had already been working together in Michigan as WynnBET had been in partnership with Spin Games, a company which was later acquired by Bragg Gaming for 30 million dollars.

Speaking about the new deal, Kunal Mishra, Chief Operating Officer for the Americas at Bragg Gaming Group, declared himself confident that the company’s games will “help WynnBET continue engaging with their existing players at high levels and attract new players.”

The New Jersey market is one of the most attractive in North America as it is expected to generate 1.86 billion dollars in Gross Win in 2023, according to an estimate by H2 Gambling Capital.

Sources:

“Bragg Expands Content Reach in Switzerland with GAMRFIRST.ch“, bragg.group, June 13, 2023.

“Bragg Gaming Extends New Content Rollout Following Launch with WynnBET in New Jersey“, bragg.group, May 30, 2023.