EveryMatrix Casino Content Goes Live with DraftKings in Ontario

DraftKings, one of North America’s top iGaming operators, has expanded its offerings in Ontario, Canada, by going live with EveryMatrix’s casino content. This marks another significant milestone for EveryMatrix, a tier-1 supplier, as it continues its strategic expansion into large iGaming jurisdictions across North America.

EveryMatrix’s collaboration with DraftKings in Ontario involves the seamless integration of games from its in-house studios, including Armadillo Studios, through its proprietary SlotMatrix platform. SlotMatrix is EveryMatrix’s B2B aggregation and content provision offering, designed to deliver a wide array of gaming content to operators in a streamlined and efficient manner.

The Ontario launch signifies the third North American territory where EveryMatrix’s content is live with DraftKings, following successful entries into the Michigan and New Jersey markets. This partnership reflects the growing footprint of EveryMatrix in North America, where it continues to secure commercial agreements with several tier-1 operators, solidifying its position as the industry’s largest content aggregator.

EveryMatrix presence in the North American market is underpinned by its licensing in key jurisdictions, including Ontario, New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania. With over 300 global customers, the company’s expansion into Canada’s largest province enables it to reach a substantial portion of the Canadian market.

Erik Nyman, President of EveryMatrix Americas, expressed his enthusiasm about the Ontario launch, stating, “EveryMatrix is thrilled to expand our partnership with DraftKings into Canada and the largest province, Ontario. This means we now reach half of the country’s population and marks yet another important milestone for the company. DraftKings is one of the largest iGaming and sportsbook operators in North America and we are one step closer to full market penetration with them.”

The partnership with DraftKings in Ontario not only strengthens EveryMatrix’s presence in Canada but also aligns with its broader strategy of delivering cutting-edge iGaming solutions to regulated markets across the globe.

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EveryMatrix delivers a comprehensive suite of iGaming software, solutions, content, and services tailored for casino, sports betting, payments, and affiliate management. The platform is designed to be highly modular, scalable, and compliant, allowing operators to integrate EveryMatrix’s offerings with both third-party and in-house technology to create a customized and optimal gaming experience.

With a workforce of 1,000 employees across 13 countries, EveryMatrix is committed to empowering its clients to bring innovative ideas to life and deliver exceptional player experiences. The company’s dedication to regulated markets is evident in its widespread global presence and its adherence to strict industry standards.

EveryMatrix is also a proud member of the World Lottery Association (WLA) and the European Lotteries Association. In September 2023, it became the first iGaming supplier to receive the WLA Safer Gambling Certification, underscoring its commitment to safer gambling practices and player protection.

Source:

“EveryMatrix Live in Ontario with DraftKings“, everymatrix.com, August 14, 2024.