Evolution Teams Up With William Hill for United States Market

Evolution, the world’s largest and most renowned provider of live casino solutions, has made a partnership with William Hill for the United States market. The deal will see Evolution supply their world-class live casino content and services to William Hill for their operations in the U.S.

The first state that will see Evolution’s live games in action will be New Jersey, but more and more states will be added in the near future. The live games will all be broadcast from Evolutions modern studio in Atlantic City.

Evolution was formerly known as Evolution Gaming, but at the start of October, decided to simplify their brand. Earlier this year, they were named Live Casino Supplier of the Year at the EGR B2B Awards 2020, their eleventh consecutive title. They are currently trying to form an industry giant by merging with Swedish company NetEnt, but the deal is still pending.

This is not the first partnership for the U.S. market for Evolution, and it most likely won’t be the last. In September they announced an agreement with BetMGM, providing Evolution’s live dealer tables across BetMGM’s brands in the United States.

A few weeks earlier, PointsBet announced that they will be offering live casino content from Evolution to their customers in New Jersey, Indiana, and Iowa.

About the new partnership with William Hill, Johan Nordstrom, Chief Executive Officer Malta and Chief Commercial Officer at Evolution, said: “We are very proud to have been selected by William Hill US. Our Live Casino solutions have been instrumental in helping to make William Hill’s Live Casino a stand-out offering in regulated European markets. We very much look forward to achieving the same high levels of success for William Hill in the United States.”

William Hill is one of the largest betting and gaming companies at the moment, employing over 12,500 people around the world. It was founded all the way back in 1934 in England and entered the United States market in 2012 with retail and mobile operations in Nevada. Now they are also operating in New Jersey, Indiana, West Virginia, Iowa, Florida, Mississippi, New Mexico, Delaware and Rhode Island.

Source: “Evolution and William Hill announce partnership for US market“. Evolution. October 9, 2020.