LeoVegas Finalizes Acquisition of Push Gaming Majority Stake

LeoVegas, the famous international online casino brand, has announced that its proposed acquisition of the majority stake in Push Gaming, an award-winning developer of casino games, has been finalized.

The deal was initially announced in May, without any financial details. LeoVegas did disclose that the deal was in line with the company’s expansion strategy: investing in game content creation and distribution.

In fact, the deal did strengthen the content production capabilities of LeoVegas as Push is an established creator of slot games for online casinos, with deals in place with over 200 different online casino operators from all over the world.

LeoVegas announced that the over 135 employees of Push Gaming will be retained following the acquisition and that the studio will continue to operate as a separate and independent entity, with its own management team. Winston Lee and James Marshal, the co-founders of Push Gaming, will remain in charge of the studio as Chief Operating Officer and Chief Executive Officer.

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A statement released by LeoVegas pointed out that Push Gaming possesses “an impressive catalog of games” and named a few of the most successful titles developed by the studio: Wild Swarm, Big Bamboo and Razor Shark.

The statement also pointed out that the acquisition will allow the LeoVegas group to “boost its exposure” to the slots content category and “add key proprietary technologies” which are crucial for the company’s “continued international growth.”

LeoVegas was the target of an acquisition itself as in November 2022 it became a part of MGM Resorts International, the famous global entertainment giant. At the time of the acquisition Gary Fritz, the President of MGM Resorts International, explained that acquiring LeoVegas allowed the group to support its business within digital gaming.

LeoVegas has been constantly adding live casino entertainment options to its offering lately, it recently signed an agreement with Stakelogic Live but it also has long-standing partnerships with the biggest names in the industry such as Evolution, Pragmatic Play, Ezugi and Playtech. Moreover, in May 2020 the LeoVegas group launched livecasino.com, a new brand dedicated entirely to live casino entertainment. However, the website was not successful and ceased operations in April 2023.

Source:

“LeoVegas Group completes the acquisition of Push Gaming“, leovegasgroup.com, September 1, 2023.