Pragmatic Play Agrees Live Casino Direct Integration with Kindred

Pragmatic Play, one of the world’s leading providers of live casino content, has signed a partnership with Kindred Group, which operates multiple online casino brands on various international markets.

The two companies already had a long-standing agreement regarding the inclusion of video slots developed by Pragmatic Play into the casinos operated by the Kindred Group.

Now the websites in the Kindred network will have direct access to the provider’s substantial portfolio of live dealer games, which includes Blackjack and Roulette Azure tables, Baccarat and Speed Baccarat, along with the new Mega Wheel, the company’s first ever game show.

Speaking about the new partnership with the software and content provider, Cristiano Blanco, Head of Gaming at Kindred, said: “Throughout our existing partnership, the stellar work ethic of Pragmatic Play has been rewarding for both parties, and the direct integration of their Live Casino portfolio will allow us to align even closer.

We know that their state-of-the-art products will entertain our customers for years to come.”

Lena Yasir, Vice President at Pragmatic Play added: “Kindred is one of the largest operator groups in the world and we are thrilled to share our products and innovations with them.

Direct integration allows us to share innovative products, while delivering a chance for big prizes and higher enjoyment to the operator’s players. We continued getting impressive results from our Live Casino portfolio and we’re eager to see how they will perform with Kindred.”

This provider of live casino software and content was established in 2013 and the company was initially named Extreme Live Gaming. Later it became part of the Novomatic Group and in 2015 the business moved to the United Kingdom and set up the studios in London.

Then, in 2018, slot provider Pragmatic Play acquired Extreme Live Gaming and integrated their live dealer games into their brand. The company currently delivers up to five new slot titles every month, along with delivering Live Casino and Bingo products.

The Kindred Group was established in 1997 in London, and since then it has developed into a strong presence in the online gambling industry. The group currently operates strong brands such as 32Red, Unibet and Maria Casino, along with several other online casinos and bingo websites.

Source: “Pragmatic Play seals Live Casino direct integration with Kindred“. Pragmatic Play. December 1, 2020.