SBTech Added BetGames.TV To Chameleon360 iGaming Platform

SBTech, a global leader in omnichannel sports betting and gaming, has further extended its ground-breaking Chameleon360 iGaming platform by adding BetGames.TV as a new provider of Live casino.

The Lithuanian-based brand became SBTech’s fifth third-party supplier of Live Dealer games, joining such celebrities as Evolution Gaming, Microgaming, Gameplay Interactive, and Asia Gaming.

Already famous for its distinctive portfolio, BetGames.TV is one of the fastest-growing companies in the Live casino segment, hence it fully deserves the title of Rising Star in Casino Innovation earned at SBC Awards 2019.

The partnership with SBTech comes shortly after the deal with Amelco, which provided for wider distribution of BetGames.TV products across a number of big operators including the Stars Group, Flutter Entertainment, and GVC.

Speaking of the latest agreement, Richard Hogg, Chief Commercial Officer, BetGames.TV, said:

“Partnering with SBTech is a milestone moment for us as it will enable us to reach a wide audience through its extensive network of premium gaming operators.

“In this current climate of sports events being cancelled across the globe, our portfolio offers players unique betting opportunities with great win potential as we offer frequent events taking place 24/7.”

The brand can brag of…

…an incredibly immersive yet easy-to-play assortment of games, which offer a fast-paced fun with a lot of action and betting options. For instance, lottery draws in Lucky 5, Lucky 6, and Lucky 7 place every five minutes while some other titles are enriched with jackpots and engaging tournaments.

Besides exciting Speedy 7, Wheel of Fortune, and War of Bets, punters can give a try to a range of releases based on popular casino classics: Bet On Poker, Bet On Baccarat, and 6+ Poker.

Founded in 2007, SBTech has developed a large customer base that brings together many of the world’s premier betting and gaming operators, state lotteries, land-based casinos, horse racing companies, and iGaming start-ups.

Today, the company serves licensees in more than 15 regulated markets, offering them flexible solutions tailored for specific needs of certain jurisdictions. When it comes to BetGames.TV, products designed by this studio will be initially available to SBTech’s platform partners licensed in the UK, Malta, Curacao and South Africa.

Commenting on the deal, Letizia Angelo, Commercial Partnerships Director, SBTech, said:

“BetGames.TV is a pioneer in the field of live dealer games and its diverse offering appeals to a wide range of player demographics. This latest integration marks an invaluable addition to the SBTech platform.”

Source: “BetGames.TV strikes platform agreement with SBTech“. SBTech. April 14, 2020.