Swintt Head of Marketing Reveals Grand Expansion Plans for 2024

Tereza Melicharkova, Head of Marketing at Swintt, the global supplier of slot games and live dealer games for online casinos, has unveiled in a recent interview the company’s expansion plans for the upcoming year.

The Swintt executive revealed that the company is currently working on the launch of two brand new games. One of these new titles was already presented at SBC Summit Barcelona: Vinnie Jones Crazy Footy. The game was developed in cooperation with Vinnie Jones, the former football star and actor, and it will have his career in the spotlight. “The symbols will feature images of him in his football days,” Melicharkova explained.

The company has more games in the works developed in cooperation with Vinnie Jones, including a revamp of The Crown, its major hit from 2022. The new game will be called The Crown: Reloaded and it will see Vinnie Jones dominate the streets of London with his gang.

Melicharkova said that the revamped game will have graphics that “will be much more exciting” and also new features that were “borrowed” from Aloha Spirit XtraLock, another successful Swintt title.

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The Swintt executive also revealed that the company is looking to expand to new markets. The main aim is to make a debut in Canada, specifically in the ever-growing Ontario market.

“We are looking into newly regulated markets; this is our primary focus,” Melicharkova revealed. “We have been working very hard on establishing which markets we should enter over the next few years.”

Canada is not the only new market that Swintt is targeting, Melicharkova explained that 2024 will see the company expand its global footprint by reaching the United States as well, along with Bulgaria and Greece.

Swintt launched in 2019 with a small portfolio of slot games and two years later the company also entered the live casino market with a small collection of games such as American and European roulette, Baccarat, and Tiger Bonus Baccarat.

SwinttLive, the live casino division of Swintt, is expected to launch two new products in the coming months: Blackjack and OddsUp Roulette. The live casino division is led by David Mann as Chief Executive Officer.

Source:

“SBC Interview with Tereza Melicharkova: we’re taking Swintt to new heights in 2024“, swintt.com, October 2023.