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Crystal Cruises Collaborates with Playtech to Enhance Onboard Casino Operations

Posted on January 27, 2025 | 10:37 am
Crystal-Partners-with-Playtech-for-Enhanced-Casino-Experience

Crystal Cruises has entered into a partnership with Playtech to implement its cutting-edge Casino Management Software (CMS) across its fleet, marking a significant step in elevating the onboard gaming experience for guests. This collaboration will see Playtech’s subsidiary, IGS, bringing its industry-leading Neon CMS solution to Crystal’s two ships, Crystal Serenity and Crystal Symphony, with future installations planned for additional vessels.

Playtech’s Neon CMS is widely recognized for its comprehensive suite of features that cater to all operational facets of a land-based casino. From customer registration and gaming floor oversight to ensuring regulatory compliance with AML and KYC requirements, the system is designed to optimize casino operations. The platform also boasts an extensive marketing suite aimed at enhancing table and slot bonusing, thereby improving player engagement.

Crystal’s partnership with Playtech will introduce these capabilities at sea, providing passengers with seamless access to their on-ship wallets at the gaming tables or via cash desks. The integration of Neon Floor Fabric slot systems, alongside the first global installation of the latest Neon Tables Manager, underscores Playtech’s commitment to innovation and operational excellence. This latest table and player tracking technology will soon be rolled out to other Neon casino operators worldwide.

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Strategic Expansion and Future Growth

Crystal has ambitious expansion plans, having announced the addition of three new ocean vessels, with the first scheduled to debut in 2028. The enhanced gaming experience facilitated by Playtech’s Neon solution is expected to play a key role in elevating the entertainment offerings aboard these ships.

Michael Farrell, Director of Casino Operations at Crystal, expressed enthusiasm about the partnership, stating, “We are pleased to partner with IGS and integrate their cutting-edge Casino Management Software into our ships. This collaboration will enhance the gaming experience for our guests, providing them with seamless access to top-tier casino entertainment while they enjoy their sailing with us.”

Tom Arnold, Commercial Director at Playtech Neon, echoed this sentiment, adding, “We are delighted to be working with Crystal Cruises and our longstanding partners at SBM. This partnership allows us to expand our existing cruise and casino functions while launching our new technology to more players and casino staff around the world.”

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Playtech’s Industry Leadership

Playtech continues to solidify its position as a leading force in the gaming industry, operating across more than 20 countries with a workforce exceeding 7,900 employees. The company’s diverse portfolio spans sports betting, poker, live casino software and content, and virtual sports, showcasing its extensive reach and influence.

The company’s Playtech ONE platform exemplifies its dedication to innovation by offering a seamless gaming experience through responsible gambling tools, single-wallet functionality, and advanced data insights that unify online and retail gaming environments.

Source:

“Crystal Partners with Playtech for Enhanced Casino Experience“. playtech.com. January 20, 2025.

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