Enteractive Secures CRM Agreement with Kaizen Gaming

Enteractive, top-tier provider of retention services, has been selected by Kaizen Gaming, a top-tier GameTech company in Greece, to deliver reactivation services in 2022 and bring back active customers from lapsed accounts. The brand will focus on several important markets such as Romania, Germany, Portugal, and Brazil.

The Greek iGaming enterprise is one of the fastest increasing in Europe. It started its original campaigns with Enteractive in 2022 in Romania. Only recently, the brand expanded its target jurisdictions to Germany, Portugal, and Brazil. The company wants to optimize the profits from the churned aspects of the customer base, providing bottom line revenues an additional boost.

Enteractive is one of the leaders in player reactivation and retention with over 12 years of experience, being recognized as one of the leading revenue generators for the iGaming sector.

As part of the latest deal, the company will run campaigns for Kaizen Gaming’s Stoiximan and Betano platforms, enhancing player retention and loyalty with (Re)Activation Cloud technology platform from Enteractive. The platform enables a swift and simple integration of chosen player databases, with professional sales agents who can engage with customers in every market with real-human outreach by phone. This method is a proven one to re-engage customers from churned segments, along with responsible gambling practices involved as a standard feature.

The brand is already known for having native call agents providing support to iGaming brands on the global level. Thanks to its mission, the company reactivates over 13,000 players every month for a selection of leading operators.

Speaking on the newest deal, Konstantinos Gkrintzalis, CRM Sales Manager at Kaizen Gaming, said:

“We’re keen to maximize the potential LPV across all our player segments, and these market campaigns with Enteractive will target those segments which will benefit most from direct and personal engagement.”

Chief Business Officer at Enteractive, Andrew Foster, says that many iGaming businesses are seeing the advantage of enhancing their retention rate and Enteractive’s attitude is proven to be effective. They are ready to bring back Kaizen’s lapsed casino customers.

More About the Brand

Established in 2008, Enteractive was originally focused on supporting iGaming operators to build exceptional customer relationships. Today, the company is a leader in reactivation, fostering innovation through its tech solutions, powered by personal interaction. It is the pioneer of the (Re)Activation Cloud® and expert in personal contact. It collaborates with different operators to enhance retention and customer loyalty, by engaging with users in a 1-on-1 conversation.

Source: “Enteractive Inks CRM Deal With Kaizen Gaming”. Enteractive. February 1, 2022.