EveryMatrix Expands into US with SlotMatrix Deal for betPARX

EveryMatrix has officially launched its first content aggregation deal in the United States, bringing its SlotMatrix platform to betPARX customers in New Jersey. This agreement allows betPARX to provide its players with exclusive EveryMatrix games, as well as a variety of top-performing slots and live dealer content from industry-leading studios such as NetEnt, Red Tiger, NoLimit City, and Big Time Gaming.

As part of the deal, betPARX gains access to Evolution’s ‘One Stop Shop’ portfolio, making EveryMatrix the first supplier to integrate and launch Evolution’s collection of games in the US. This development marks a significant step in EveryMatrix’s expansion in North America as it continues to grow its footprint in regulated markets.

In addition to New Jersey, SlotMatrix is expected to roll out in Pennsylvania and Michigan during the first quarter of 2025, further strengthening EveryMatrix’s presence in the US. With over 300 studio partners and more than 33,000 games, SlotMatrix is the industry’s largest casino aggregation platform, offering operators a comprehensive selection of content.

Beyond game aggregation, EveryMatrix enhances player engagement through a suite of gamification features. These include free spins, leaderboards, and tournaments designed to increase retention and maximize player entertainment. By integrating these elements, betPARX aims to elevate the overall gaming experience for its users across multiple states.

Erik Nyman, President of EveryMatrix Americas, emphasized the significance of this launch, stating, “Going live with our first ever aggregation agreement with such a great partner as betPARX is a real milestone for the EveryMatrix business in North America. Not only does our SlotMatrix platform open the door to a vast variety of content from leading iGaming suppliers such as EveryMatrix Games and Evolution, but it crucially also means betPARX customers can now significantly enhance their gaming experiences by playing the best and most exciting slots and live games the US market has to offer.”

John Dixon, COO of betPARX, echoed this enthusiasm, highlighting the advantages for players. “Our integration with EveryMatrix means our players will benefit from superior gaming experiences by accessing the most in-demand titles, amplified by numerous gamification features that will further level up their enjoyment and engagement. We’re excited to see the results across all three states.”

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EveryMatrix is a leading provider of iGaming solutions, offering modular and scalable software for casino, sports betting, payments, and affiliate management. The company serves over 300 operators globally and holds licenses in multiple North American jurisdictions, including Ontario, New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania.

The supplier’s platform has a significant live casino component, powered by agreements with top-tier providers of live dealer games, including Evolution, Pragmatic Play, Playtech, Ezugi, and 7Mojos.

betPARX, a subsidiary of Greenwood Gaming & Entertainment, operates online and mobile sports betting and iGaming platforms across several US states. With a world-class retail sportsbook at Parx Casino and a growing online presence, betPARX continues to expand its offerings in key regulated markets.

Source:

“First EveryMatrix US content aggregation deal live with betPARX“, everymatrix.com, February 11, 2025.