Greentube Boosts its Software Development Capacity by Acquiring Ineor

Greentube, a part of NOVOMATIC Digital Gaming and Entertainment, has just completed another milestone in the industry by acquiring famous software producer, Ineor.

The latest deal will see Greentube purchasing 80% of the shares in Slovenian Ineor d.o.o., with a main objective of acquiring and incorporating key software development options and resources for the sake of the whole of Greentube group worldwide.

The takeover also involves know-how from Ineor, the developer’s widely established technology partner, in the online casino and sports betting sector.

Ineor is a cutting-edge company based in Ljubljana and active in computer programming. It also specializes in the production of gaming software. The brand currently provides its advanced software development services and top-tier digital solutions for several leading organizations.

The newest acquisition comes right after three more deals that have bolstered Greentube’s capabilities in the market. As a reminder, Greentube also acquired a 65% stake in Alteatec, enhancing its Casino Management System. It has also entered a joint venture with the fast-increasing studio Flamingocatz, to boost the creation of innovative, exciting games for North America.

The agreements also came after the acquisition of Present Creative, a US development studio with a track record of producing games for the iGaming and iLottery industries.

Additionally, Greentube also continues to establish worldwide presence by securing deals with top-notch brands. One of them is Scommettendo brand from Italy that will introduce the aggregator’s games.

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Commenting on the new step, Michael Bauer, CFO/CGO at Greentube, says that the acquisition is a great one as the company continues to bolster its technology platform in something that will be a huge year for the company. Ineor has been a greatly valued partner for years and its incredible to be able to harness their resources in-house.

He added: “Having recently launched Greentube Mynt as well as making other significant moves in the M&A space, we are well-positioned to accelerate our growth throughout 2023 across regulated markets worldwide.”

On the other side, Dejan Spasovski, founder of Ineor, says that for more than a decade, Ineor regularly used to deliver Greentube’s and Novomatic ’s top strategic solutions, alongside building an amazing, partnership – and now reaching this important milestone for them all. By regularly challenging them, Greentube took Ineor to become a leader in the software development, staying a step ahead and providing solutions on time, on budget and with minimum bugs.

He concluded:

“We are excited to have become a part of the Greentube family through this acquisition, which will allow us to continue to power one of the online gaming world’s biggest companies by providing amazing solutions for all operators and players globally.”

Source: “Greentube enhances software development capabilities with Ineor acquisition”. Greentube. January 25, 2023.