ICONIC21 Expands US Sweepstakes Market Reach with Enhanced Sweepium Partnership

ICONIC21, a prominent provider of live casino games, has further solidified its presence in the rapidly growing sweepstakes market by strengthening its collaboration with Sweepium, a leading platform provider and content aggregator. This extended agreement allows a broader range of Sweepium’s US operator partners to access ICONIC21’s cutting-edge live casino content tailored for sweepstakes gameplay.

This collaboration builds on an initial partnership launched in October, where ICONIC21’s content debuted with a limited number of Sweepium’s brands. The success of this initial rollout has paved the way for a wider integration, reinforcing ICONIC21’s position as a top choice for sweepstakes operators while maintaining its strong foothold in the real-money gaming sector. Both markets are currently experiencing significant growth, with the sweepstakes model gaining extraordinary momentum in the US.

ICONIC21’s portfolio includes a variety of live casino formats such as Roulette, Blackjack, Baccarat, Sic Bo, The Kickoff, and Crash Live. All of these offerings have been optimized for both real-money and sweepstakes play, ensuring flexibility and accessibility for operators and players alike. Notably, the provider has introduced innovative experiences such as the Gravity Series and Grand Bonus Baccarat. Crash Live stands out as the industry’s first live crash game to feature a host, enhancing player interaction and entertainment.

The company streams its content from modern studios equipped with advanced video, audio, and broadcast technologies, creating an immersive and high-quality gaming experience. This commitment to excellence has made ICONIC21 a leader in delivering premium content to operators around the globe.

Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, highlighted the growing demand for high-quality sweepstakes content, saying: “Sweepstakes are sweeping across the US market and beyond and operators want to offer their players the best content in the business. This extended deal with Sweepium does just that with its partners able to access our full portfolio of premium, sweepstakes-ready live content – content that has proven to hit the mark with players across the globe. This is a fast-growing part of the industry and at ICONIC21, we believe we are in a position to capitalize on this by helping operators deliver the experiences players are seeking.”

Daniel Mitton, Co-founder and Chief Business Development Officer at Sweepium, emphasized the success of ICONIC21’s content and the growing popularity of sweepstakes casinos: “The rise of sweepstakes casinos has been nothing short of meteoric, and at Sweepium, we are committed to offering the platform and content portfolio to our partners. Live content is hugely popular at sweepstakes casinos and in ICONIC21, we have a partner that knows how to produce content and experiences that exceed player expectations. We’ve already seen how well its content performs and now look forward to seeing it launch with more of our partners.”

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ICONIC21, formerly known as BETER Live, rebranded in September 2024 to emphasize its independent and innovative approach to online gaming. Since its establishment in 2021, the company has developed a reputation for delivering premium live casino experiences. It offers a wide-ranging portfolio that includes branded solutions, dedicated studios, and custom games designed to meet the unique needs of its clients.

Through its partnership with Sweepium, ICONIC21 continues to push the boundaries of live casino entertainment, cementing its role as a key player in the evolving sweepstakes gaming landscape.

Source:

ICONIC21 Press Release. November 21, 2024.