ICONIC21: Pioneering a New Era in Live Gaming Solutions

BETER Live, a notable provider of live betting solutions, has unveiled its new identity as ICONIC21, marking a significant transition in its journey. This rebranding reflects a strategic shift following its separation from the BETER Group, signaling a new era of independence and innovation in the online gaming market.

ICONIC21 is set to operate independently, backed by a team of industry experts and creative talents committed to revolutionizing gaming content. This move allows the company to pursue a distinct vision, enhancing its agility and client-centric approach, which has been fundamental to its success. The team’s ability to respond swiftly to market demands and continually innovate its offerings positions ICONIC21 as a dynamic force in the rapidly evolving digital gaming landscape.

Under its new brand, ICONIC21 will maintain full control over its operational processes. This autonomy will enable the company to provide highly customizable and efficient services tailored to meet the specific needs of its clients. Future plans include rolling out more personalized services, accelerating the introduction of innovative features, and securing key partnerships to drive growth for both the company and its partners.

In its commitment to broaden appeal and deepen player engagement, ICONIC21 is set to expand its product portfolio. The focus will be on introducing unique content, innovative game formats, and never-before-seen bonus features, particularly in the popular live game show segment. This strategy is designed to cater to a diverse audience, from traditional gamers to newer generations, including Millennials and Gen Z.

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ICONIC21’s promotional engine will also see enhancements, with new products and tools that enable partners to conduct comprehensive, targeted marketing campaigns. These initiatives are aimed at boosting player acquisition and retention. Moreover, the company will continue to set standards in customer personalization, allowing operators to tailor the live dealer experience to align seamlessly with their brand and meet market-specific player preferences.

Edvardas Sadovskis, CPO of ICONIC21, expressed enthusiasm about the rebranding, stating: “Our transition to ICONIC21 is a strategic step forward that reflects our vision to lead with a passion for innovation, oriented toward our partners and players. Our commitment to customer-centricity has been at the heart of our success. With our new brand, we will accelerate our growth plans, bringing more groundbreaking content and unique game formats to the market. Rebranding as ICONIC21 symbolizes a new era where we can deepen our commitment to becoming the must-have provider in the gaming industry. We are leveraging our talented team and expanding our product offerings to ensure that our partners have access to unparalleled content that drives player acquisition, retention, and overall satisfaction.”

Previously operating as BETER Live, the company had already made significant strides in the industry with innovative offerings like Gravity Blackjack and Gravity Sic Bo. These games, known for blending traditional gameplay with modern twists, have captivated a wide range of players, establishing a strong foundation for ICONIC21’s future endeavors.

Source:

BETER press release. September 10, 2024.