GR8 Tech’s 2025 India Report Highlights iGaming Opportunities

India’s iGaming market is a dynamic and transformative opportunity, and GR8 Tech’s 2025 India Report delves deep into the real potential and challenges facing operators looking to enter this rapidly growing space. With 1.4 billion people, over 950 million internet users, and a significant gaming interest from 448 million people, India is a major player in the global iGaming industry. However, succeeding in this market requires a deep understanding of local behaviors, preferences, and strategies that cater specifically to the Indian audience.

India is poised to become a powerhouse in the iGaming space, with its vast population and rapidly increasing internet access. Despite this massive potential, GR8 Tech emphasizes that success in India is not a matter of simply importing global strategies. The key lies in a localized approach that addresses the specific demands of Indian players.

One of the most significant insights from the report is the overwhelming dominance of cricket in India’s betting scene. The Indian Premier League (IPL) attracts more betting activity than national team matches, with 20 players betting on cricket for every two on football and one on kabaddi. This strong connection to cricket suggests that operators targeting India should tailor their offerings to focus heavily on cricket-related betting opportunities, which dominate the market.

As with many emerging markets, mobile usage is at the forefront of the Indian iGaming experience. The report highlights that 77% of online traffic comes from mobile devices, making it essential for operators to prioritize mobile-first design in their platforms. Mobile optimization is a critical factor in reaching and engaging Indian players, ensuring an intuitive and seamless user experience across devices.

The 2025 India Report provides a comprehensive overview of revenue-driving segments within the market. Live casino games, with 56.4% of the revenue share, and slots, accounting for 47.5%, are dominant in terms of overall volume. However, instant games like Aviator and JetX are also making waves, with Aviator alone representing 21% of one operator’s Gross Gaming Revenue (GGR).

Skill-based games, such as Teen Patti, Andar Bahar, and various crash games, are also on the rise, with Indian players increasingly seeking interactive, strategy-driven experiences. These games provide an active role for players, which resonates well with the audience’s growing preference for skill-based gameplay over traditional luck-based games.

Fantasy sports, particularly fantasy cricket, are expected to experience significant growth. The report projects that fantasy sports will generate ₹388 billion in revenue by 2026, underscoring the growing importance of this segment within India’s gaming landscape.

A major takeaway from the report is the importance of understanding India’s localized payment preferences. Over 90% of deposits are made via the Unified Payments Interface (UPI), a payment system that has become the dominant method for Indian players. Operators looking to succeed in India must integrate UPI and other local payment options to ensure smooth, frictionless transactions for players.

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Yevhen Krazhan, CSO at GR8 Tech, explained, “India’s iGaming market is incredibly complex and offers immense opportunities, and we cannot underestimate the value of local expertise for understanding it. This report is grounded in insights from people who live the dynamics daily and have immense experience to share.”

For operators to succeed in India, a deep understanding of local player behavior, mobile-first expectations, cricket’s role, and skill-based gaming preferences is crucial. The 2025 India Report offers a roadmap for navigating these challenges, ensuring that operators are not only prepared but positioned to act with clarity and purpose when the time comes.

Source:

GR8 Tech’s India Report: How to Take Advantage of the Opportunity, igamingbusiness.com, April 2025.