LuckyStreak Enters Italian Market in Strategic Partnership with Microgame

LuckyStreak, a leading provider of live casino and iGaming aggregation solutions, has officially entered the Italian market through a partnership with Microgame, Italy’s top iGaming service provider. This collaboration will introduce LuckyStreak’s live dealer games to Microgame’s extensive network of operators across the country, enhancing the variety of gaming options available to Italian players.

Under this agreement, Microgame will integrate LuckyStreak’s live dealer content, including blackjack, baccarat, roulette, and auto-roulette, into its platform. Each game will be fully localized, featuring Italian-language interfaces to provide an immersive experience tailored to local players.

With over 25 years of experience in the Italian iGaming sector, Microgame remains at the forefront of the industry by consistently innovating its product offerings. Serving more than 60 operators, the company is a dominant force in the regulated Italian market, constantly evolving to anticipate industry trends, including land-based affiliations.

Francesco Cuzzupoli, Gaming Product Director at Microgame, expressed enthusiasm about the collaboration, stating: “We are thrilled to announce our partnership with LuckyStreak, a provider renowned for the exceptional quality of its live games and its ability to deliver an engaging and innovative gaming experience. Integrating their portfolio into our casino platform marks another significant step in our strategy to strengthen our leadership in the Italian market, offering our partners an even richer and more competitive selection.”

For LuckyStreak, this partnership represents a significant step in its broader expansion strategy. Having built a strong reputation for its high-quality live dealer experiences, the company sees this deal as a vital move in increasing its presence in key European markets.

Rory Kimber, Commercial Director at LuckyStreak, highlighted the importance of this milestone, stating: “We’re particularly delighted to be partnering with Microgame and taking LuckyStreak’s live dealer games to Italy, one of the foremost gambling markets in the world. Microgame is a stand-out gaming business with unrivalled distribution through their own channels and their partner network, offering us significant market presence and penetration in such an attractive market. It’s a big step in our market development strategy.”

He further emphasized the value of the partnership, noting, “We’ve built our credentials and relationship with Microgame over a period of time and we enjoy working with such a successful, highly capable and forward-thinking business. It’s a very big deal for us and more acknowledgement of the quality of our live dealer offering.”

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Since its establishment in 2014, LuckyStreak has been at the forefront of live casino technology, offering high-end gaming experiences streamed from its advanced studio in Riga. The company specializes in delivering live blackjack, baccarat, and roulette with professional dealers, creating an immersive gaming environment for players worldwide.

As part of its continuous development, LuckyStreak recently enhanced its flagship Live European Roulette, optimizing the game for mobile users with an intuitive portrait-mode interface, improved controls, and multi-angle camera views.

Source:

“LuckyStreak makes Italian debut with Microgame“, luckystreaklive.com, March 25, 2025.