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MiFinity Boosts Its eWallet Services Across Asia with New Payment Integrations

Posted on March 14, 2025 | 9:46 am
MiFinity-Expands-Payment-Options-in-Asia,-Strengthening-Regional-Commitment

MiFinity, a globally recognized eWallet provider known for its reliable payment solutions, is intensifying its operations in Asia by introducing new local payment methods. This expansion is part of MiFinity’s ongoing strategy to support the region’s rapidly growing digital economy, demonstrating a strong commitment to enhancing transaction convenience for its users and merchants.

The company has recently integrated popular payment systems such as Rabbit Line Pay in Thailand and LinkAja and direct bank transfers in Indonesia. These additions are geared towards accommodating the preferences of local users and boosting the accessibility of digital payments, facilitating smoother transactions across various digital platforms.

Paul Kavanagh, CEO of MiFinity, remarked on the expansion, stating, “Asia represents a key growth market for MiFinity, and we are committed to providing merchants with the best possible solutions to reach their customers in this region. By integrating popular local payment methods and expanding our currency support, we are making it easier for businesses to offer seamless, trusted payment experiences. Our investment in the region underscores our dedication to supporting both our merchants and our highly engaged eWallet users, ensuring they have access to the payment options that best suit their needs.”

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Driving Digital Payment Adoption in Asia

The digital payment landscape in Asia is witnessing substantial growth, fueled by factors such as increased smartphone usage, greater financial inclusion, and a surge in demand for digital services. With over 350 million digital wallet users in Southeast Asia alone, eWallet transactions are poised to claim a larger share of the online payments market.

MiFinity’s strategic inclusion of local payment methods like Rabbit Line Pay, LinkAja, and direct bank transfers empowers businesses to connect with a broader audience. These tools are essential for merchants aiming to penetrate these dynamic markets, offering trusted payment solutions that resonate with local consumer behaviors and preferences.

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MiFinity’s Continued Expansion and Strategic Partnerships

The introduction of these payment methods marks a significant step in MiFinity’s broader plan to expand its influence across Asian markets, with more integrations expected throughout 2025. The company’s proactive approach in adapting to the evolving preferences for digital wallet transactions and alternative payment methods highlights its commitment to providing secure and customer-focused payment solutions.

In addition to these developments, MiFinity has also fortified its market position through a strategic partnership with Atlaslive, a leading B2B provider of software solutions for the igaming industry. This collaboration not only extends MiFinity’s service capabilities but also enhances its product offerings with access to a wide range of live dealer games from top global suppliers, further solidifying its footprint in the digital payment sphere.

Source:

“MiFinity Expands Payment Options in Asia, Strengthening Regional Commitment“, europeangaming.eu, March 11, 2025.

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