BETER Live Signs Distribution Agreement With SOFTSWISS

BETER Live, the up and coming provider of live dealer games for online casinos, has announced that its live casino portfolio will be able to reach new audiences after the company signed a distribution agreement with SOFTSWISS, a fast-growing international provider of software and content for online casinos and sportsbooks.

The SOFTSWISS Game Aggregator, the company’s iGaming content hub, currently offers more than 12,000 casino games, including live dealer titles. The partnership with BETER Live will allow the Game Aggregator to enrich its live casino offering, while giving the supplier the chance to expand its presence on the global market by reaching new online casino brands and markets.

Through this deal, the online casino operators that are SOFTSWISS clients will receive access to the increasingly expanding library of games delivered by BETER Live, ranging from classic Roulette, Top Card, Baccarat and Blackjack to Asia-facing games such as Bet on Teen Patti and Andar Bahar.

Speaking about the new partnership, Anna Vikmane, Director of BETER Live, described it as “a significant achievement” for the supplier’s international development, which allows the company to “scale up and strengthen” its operations.

Nikita Keino, Partner Managers Team Lead at SOFTSWISS Game Aggregator, described BETER Live as “a competitive player in the iGaming market that demonstrates a quality-oriented approach to product development.”

BETER is a supplier that has four different divisions, all united by the goal to continuously innovate its products: BETER Esports, BETER Sports, BETER Gaming and BETER Live.

The company’s live casino division was launched in November 2021, while its first live dealer games were officially launched in December 2021. The company’s live casino portfolio currently includes Roulette, Blackjack, Top Card and Baccarat.

Before entering the live casino vertical, BETER was well-known in the gaming industry as a supplier of data and content for sportsbooks, with important global clients such as Sportradar, Bet365, M88, William Hill and Fortuna Entertainment Group.

The live casino division of BETER is led by Anna Vikmane, who has previously worked at Playtech, the powerful supplier of slots and live dealer games, and Entain, the British gambling giant. BETER Live features proprietary in-house technology while its live dealer games are broadcast in full-HD and 4K resolutions, but also with lower bandwidth options for markets that require such features.

SOURCE: “BETER partners up with SOFTSWISS“. BETER. August 16, 2022.