BetGames.TV Expand Into Africa With Sunbet Deal

BetGames.TV, one of the most creative providers of live dealer games, will now reach more and more customers in Africa after having reached an agreement with betting operator Sunbet.

Sunbet.co.za is one of the most popular online betting websites in South Africa, and they were looking to spice up their sports and horse racing offering with some live dealer games.

This betting platform is part of Sun International Hotels Limited, a company which owns a chain of hotels and casinos in South Africa. In fact, this company owns 42.5% of the South African casino market at the moment.

Now their players will be able to enjoy the extensive portfolio offered by BetGames.TV, which includes successful titles such as Wheel of Fortune and War of Bets, along with their lottery games.

Commenting on the new deal, Nitesh Matai, General Manager at Sunbet, said: “Online gaming is booming in our region and BetGames.TV will be an ideal partner to help deliver live dealer content to players, whether in the comfort of their own homes or within our land-based estate in the nearest future.

Sun International strives to offer the best, most entertaining games around and there’s no doubt that this partnership, facilitated through Bede’s platform, will confirm our position as one of the leading entertainment providers in South Africa and beyond.”

Richard Hogg, Chief Commercial Officer at BetGames.TV, added: “Sunbet.co.za’s brand has a huge following in Africa and we’re looking forward to delivering our full portfolio of live dealer content to its players across its online and retail network.

Our cutting-edge, in-house products have been tailored to the bespoke requirements of the market in recent months and we’re very confident that Sunbet’s players will enjoy the varied suite of engaging games covering a variety of risk types now available to them.”

Earlier this year, BetGames.TV signed a content deal with UltraPlay, making their entire portfolio available to several major international online casinos including buff.bet, Betjoe, and ElitBet.

The new partners were added to an already impressive roster, which includes top-notch global operators such as Betway, Parimatch and Marathonbet. BetGames.TV is streaming its live games from Vilnius, Lithuania and from Malta, but they are currently licensed at numerous regulated markets including the UK, Malta, Latvia, Lithuania, Estonia, Italy, and Bulgaria.

Source: “BetGames.TV continues South Africa push with Sunbet deal”. European Gaming. October 26, 2020.