Ezugi Launches New Brand Identity After Almost 10 Years In The Industry

Ezugi, the well-known developer of live dealer games, has decided to unveil a new identity for its brand, almost ten years after the company was founded and started to provide live dealer games for online casinos.

The first step into the new era for Ezugi means a new visual identity for the brand, with a new logo and slogan that should better represent the company values. Ezugi was acquired by Evolution in 2018, but it remained a separate brand within the group.

In fact, the acquisition helped Evolution establish a presence into new territories and accelerate its growth in key markets. On the other hand, Ezugi had the chance to improve its streaming quality and speed, which in turn took the user experience to a whole new level.

The company’s visual identity switches from dominant colours of blue and white to a more impactful red and black, while the logo design is more contemporary and appealing. Ezugi’s new slogan is “Smart Move”, which reflects the provider’s continuous efforts to provide innovative localised content.

In fact, Ezugi’s main strength is that the company doesn’t go with an “one size fits all” approach, but it always tries to create content that would appeal to a certain market segment or to a certain localised audience. The second step of the rebranding process will feature a new website for the company, along with a customer portal that should make life easier for the provider’s clients.

Ezugi started out in 2012 as a live casino solutions provider, and since then it has tried to use innovation in order to become a unique presence in the market. Now it has 12 studios which broadcast over 20 different game types.

Moreover, the provider has forged partnerships with more than 200 casino operators from all over the world. In fact, whenever it enters a new territory, the Ezugi team tries to understand the cultural differences and set up its products accordingly in order to bring a local flavour to its entertainment.

Kfir Kugler, the Chief Executive Officer of Ezugi, acknowledged that the company has come a long way since its inception in 2012. The Chief Executive Officer also pointed out that the new visual identity “should reflect all those changes and all the hard work of our creative minds. We have a new ‘smart’ look, but our mission will always remain the same – to give our customers an advantage over the competition through data and innovation.”

Source: “Ezugi unveils its new brand identity – contemporary, fresh, and competitive“, Ezugi. August 17, 2021.