TVBET Expands Global Reach Through Partnership with LionsBet

TVBET, the Cyprus-based provider of live dealer games, has further expanded its global reach through a new strategic partnership with LionsBet, one of the most popular bookmakers in Africa.

The deal is another step in TVBET’s strategy of building a stronger presence on this continent, while for LionsBet it provides the opportunity to include the provider’s top-notch live dealer content into their offer.

TVBET was established in 2016 in Warsaw, Poland, and it focuses entirely on live dealer games. Their portfolio includes twelve unique titles at the moment, all broadcast in English and available on several platforms, from TV screens to laptops and smartphones.

LionsBet is an online gaming and betting operator, one of the biggest players in this industry in Africa. Their operations are licensed in Nigeria and Zambia, offering sportsbook services and also virtual games.

This partnership will give the operator access to all the twelve certified games in TVBET’s portfolio, giving their customers a much wider range of entertainment opportunities.

Moreover, both brands will set up special jackpots and bonuses available for the live dealer games.

Speaking about the new partnership, Akram Bacha, Director of LionsBet, said: “We wanted something unique and powerful. We did plenty of detailed research in the market, competition looked almost the same in Nigeria and Zambia. This is where we felt very sure that TVBET live games will do the job for us.

2020, taught us a lot of things in this industry, especially in African markets. Punters made a big shift towards online betting. Live sessions and duration increased a lot, TVBET Live Games came to fulfill our product and satisfy our customer base.

It was a very easy integration as our Chief Technical Officer informed me and the team was very helpful and friendly. We are keen that TVBET will maintain its professionalism towards the business, and together we can achieve several peaks.”

At the same time, TVBET has received a prestigious award to wrap up a good year for the company: “Best Provider of Live Games” at Login Casino Awards 2020. The award was given out by the Login Casino magazine, and it was decided by its readers who voted online.

The Login Casino Awards was held for the fourth consecutive year. Around 100 companies, brands, individuals, and market products were nominated for awards this year, and more than 5,000 readers took part in the voting process.

Sources: “TVBET Strikes Partnership with African bookmaker LionsBet“. TVBET. December 15, 2020.