NOVOVISION™ to Earn European Casino Award in London

Novomatic continues to make staggering progress in the industry. Following the ICE London 2023, its NOVOVISION™ Casino Management System claimed the award for the “Best CMS/Software Product” category. Created on the newest technologies, NOVOVISION™ is a state-of-the-art casino management system with impressive features that cover all aspects of modern casino operation.

The system’s design enables simple customization and allows flexibility based on the operators’ requirements and obligations. It already operates more than 40,000 gaming machines, 3,000 betting terminals, and 1,300 cash machines via its software package, and figures continue to grow.

The NOVOVISION™ system comes with a powerful toolset that enables operators to streamline their processes, boost operational security, and improve the convenience for their guests with a secure and cutting-edge cashless experience. Some of the top functionalities are automation, analysis and performance optimization, player protection, responsible gaming, and reporting obligations. It also comes with modern biometric access products and cutting-edge player tracking for live gaming tables.

One of the best features of the system is the biometrically-based access solution which uses fingerprint or faces recognition to enable the distinct identification of customers. In addition, the player loyalty functionalities can provide a considerable impact on revenues, thanks to the customer tracking of separate preferences and conclusions about certain marketing and promo strategies. At the ICE London 2023, NOVOVISION™ Casino Management System was introduced at the center of the NOVOMATIC stand, showing its exceptional capacities and powerful solution.

Speaking on the new solution, Jens Einhaus, Sales Director NBS, said:

“We are thrilled with this award. It is a real recognition of the efforts and commitment of the whole team to develop and continuously advance a casino management solution that makes a difference. Operator feedback at ICE was excellent, and we see the huge international potential for the further growth of our market share.”

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The NOVOMATIC AG Group is one of the largest global producers of gaming technologies that employs around 21,900 people around the world. Established by Professor Johann F. Graf in 1980, the Group provides high-tech electronic gaming equipment and products to 100 countries and has a presence in 50 countries. The Group also has 212,000 gaming and video lottery terminals (VLTs) across 2,000+ gaming operations and via rental concepts.

Thanks to the multiple subsidiaries, the Group is active in different segments of the industry, so it offers a varied Omni-channel product portfolio to its customers and clients around the globe.

Additionally, it earned second place on the European Brand Institute (EBI) ranking. It has a brand value of EUR 3.033 billion (+2.2%) taking a position between Red Bull and local food retailer Spar.

Source: “NOVOVISION™ wins European Casino Award in London”. Novomatic. February 23, 2023.