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Playtech Partners with St8.io to Expand Gaming Content

Posted on June 21, 2024 | 1:26 pm
playtech_enters_content_partnership_with_st8_io

Playtech, a leading technology provider in the gambling industry, has announced a significant content partnership with Romania-licensed operator St8.io. This new agreement will see Playtech’s gaming titles, including popular games like Age of the Gods Live Jackpot Roulette, Cash Collect Roulette Live, and Fire Blaze: Sky Queen Megaways, featured on the St8 aggregation platform, enriching St8’s gaming portfolio.

This partnership marks another strategic move by Playtech to enhance its global presence and brand recognition. Over the past few weeks, Playtech has been active in forming new partnerships, including recently signing an agreement with NetBet Italy. These initiatives are part of Playtech’s broader strategy to establish itself as a dominant force in the global gambling market.

St8.io, which secured its Romanian license last year and recently received approval from the Malta Gaming Authority (MGA), is eager to diversify its offerings. The addition of Playtech’s content will provide St8.io players with a broader selection of high-quality gaming options, aligning with the operator’s goal of delivering the best gaming experience.

St8.io CEO Vladimir Negine expressed his enthusiasm for the partnership, stating: “Our commitment to operators is to deliver the best selection of games in the most seamless way possible, and adding Playtech content to our portfolio helps us further this mission. This is another top-tier games supplier joining St8, and we’ll be working closely with the Playtech team to ensure we continue to build upon this partnership.”

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A Global Powerhouse

Founded in 1999, Playtech is a key player in the gambling technology industry, with a workforce of over 7,700 employees spread across 19 countries. The company is listed on the Main Market of the London Stock Exchange and is renowned for its innovation in gambling software, services, content, and platform technology. Playtech offers a comprehensive suite of products, including casino, live casino, sports betting, virtual sports, bingo, and poker, under its pioneering omni-channel platform, Playtech ONE. This platform integrates data-driven marketing, single wallet functionality, CRM, and responsible gambling solutions across retail and online channels.

Playtech’s approach involves partnering with and investing in leading brands in both regulated and newly regulated markets. This strategy enables Playtech to provide its cutting-edge technology to a wide range of retail and online operators, land-based casino groups, and government-sponsored entities such as lotteries. Playtech’s B2B offerings are designed to enhance the entire gambling value chain, ensuring seamless integration and superior performance.

Recently, Playtech has focused heavily on the live casino segment, introducing innovative titles and establishing live dealer studios in various locations, including Estonia, the Philippines, Romania, and the United States. The supplier’s live dealer games are now part of the offerings of numerous online casinos worldwide, reflecting Playtech’s commitment to enhancing the live gaming experience.

Source:

“St8.io adds Playtech content in latest partnership“, st8.io, June 19, 2024.

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