Playtech Powers Admiral Casino’s UK Bingo Debut with Strategic Greentube Partnership

Playtech has solidified its presence in the UK bingo market through a new long-term partnership with Greentube, marking a significant step for Greentube’s Admiral Casino brand. This alliance positions Playtech as the exclusive Bingo provider for Admiral Casino, integrating it into Playtech’s comprehensive Bingo network. This move is anticipated to significantly enhance the Bingo offerings available to UK players by tapping into the largest liquidity pool in the market.

The collaboration with Playtech will enable Admiral Casino to make its first foray into the Bingo sector, providing them access to a plethora of high-performing Bingo games beloved by players. Admiral Casino plans to customize these offerings to fit their specific market needs with the help of Playtech’s proven expertise in the Bingo domain. Furthermore, the partnership will be enriched with Playtech’s side games content, including popular bingo slots from Eyecon.

Marat Koss, VP of Interactive Gaming at Playtech, expressed his enthusiasm about the partnership, stating, “We are delighted to welcome Greentube’s Admiral Casino to the Playtech Bingo network. This extension of our long-standing relationship into Bingo allows Admiral to leverage and fortify our robust liquidity on our Next Gen Bingo platform. We are excited that Greentube shares our vision for Bingo and look forward to our joint success.”

Richard Poole, Director of UK B2C Operations at Greentube UK Ltd, also commented on the collaboration, “Partnering with Playtech for our Admiral Casino brand’s UK Bingo launch is thrilling. Playtech’s innovative Next Generation Bingo platform and expansive network promise to deliver an unmatched Bingo experience to our players. We are keen to roll out upcoming campaigns and broaden our collaboration with Playtech.”

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In addition to the partnership with Greentube, Playtech has recently expanded its bingo operations through a collaboration with Buzz Bingo to launch Big Money Live. This groundbreaking omni-channel bingo experience connects online and in-club players via a live game, featuring the largest-ever omni-channel bingo prize in the UK—a whopping £100,000 prize pool. Launched in late 2024, Big Money Live has revolutionized the traditional bingo format by combining digital and retail bingo in a seamless experience facilitated by low-latency video streaming and an interactive live host.

Established in 1999 and listed on the London Stock Exchange, Playtech has evolved into a dominant player in the global iGaming industry. Operating across 19 countries with over 7,300 employees, Playtech offers a diversified portfolio that includes casino games, live dealer experiences, sports betting, virtual sports, poker, and bingo. The Playtech ONE platform, known for its cross-channel capability, allows for integrated marketing tools, single-wallet functionality, and CRM integration, promoting responsible gaming and enhancing user and operator experience.

Source:

“Playtech Announces Partnership with Greentube for Admiral Casino’s UK Bingo Launch“, playtech.com, March 5, 2025.