
Playtech has disclosed its financial outcomes for the year ending December 31, 2024, showcasing an 11% growth in adjusted EBITDA, reaching €480.4 million. The company also recorded a 5% increase in total revenue, amounting to €1.79 billion ($1.93 billion). These positive results were primarily attributed to the robust expansion of Playtech’s business-to-business (B2B) segment, which achieved its medium-term EBITDA target ahead of schedule.
Playtech’s B2B division experienced a 10% revenue growth, reaching €754.3 million, with adjusted EBITDA climbing 22% to €222 million. The company attributed this growth to strong performance in its key markets, particularly in the Americas.
Revenue from the Americas surged 19% to €251.6 million, with the United States and Canada contributing €29.8 million, reflecting a 126% increase compared to 2023. Playtech highlighted successful collaborations with partners such as Hard Rock Digital in New Jersey and Wplay in Colombia. Additionally, Brazil emerged as a strong growth market in anticipation of its reclassification as a regulated jurisdiction in 2025.
Live Casino revenue rose 24% across regulated markets, while software-as-a-service (SaaS) revenue climbed 59% to €80 million. Playtech also expanded its responsible gaming initiative, rolling out its AI-driven BetBuddy tool to seven new brands, now covering a total of 23 brands across 14 jurisdictions.