Playtech Teams up with BetVictor to Expand Reach

Widely established provider of gambling tech solutions, Playtech, has inked a deal with BetVictor to present its content in the United Kingdom. The move is one of a few in 2022, including the launch of its Roulette product at the beginning of the year.

Following the latest deal, the company will launch its casino and live products across several brands licensed by BetVictor Group such as Parimatch, Heart Bingo, and talk SPORT BET. This will see the brand’s players getting access to Playtech’s complete catalog of games, together with messaging and promo features. Users will also be excited to see the addition of three tables specially created for the World Cup 2022. They will be launched at the same time as the most famous sports event of the year.

The agreement between the two brands was closed on October 24th, and this is only the first time they are collaborating in the United Kingdom. However, Playtech also plans to enter new markets such as Ontario with its B2C brand and Germany with the BildBet platform.

BetVictor is known for its safe gambling approach, along with innovative features. The company already has more than 3000 games and it looks to expand even more.

Playtech, on the other hand, is a leader in gambling tech solutions established in 1999. It offers top-notch products such as casino live casino, bingo, poker, and sports betting.

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Commenting on the latest arrangement, George Voyatzis, VP of Commercial at Playtech, says that the company is proud and thrilled to join forces with BetVictor, one the most powerful brands in the market. This agreement is of immense strategic importance for the company, giving them an opportunity to go live with more players in the UK. One of the most important things for Playtech is their ability to work on new and keep current partnerships with industry leaders, so they are delighted to be cooperating with BetVictor, whose strong values align with their own.

Turlough Lally, Director of e-Gaming, BetVictor, added: “Playtech is a long-standing key player in the industry, and we are very pleased to be embarking upon this new partnership with the company. Through the partnership, we will expand our Casino and Live content offering and product range to our dedicated players across the UK. In the future, we hope to further strengthen this new partnership, expanding into new markets together, and delivering more exciting and innovative content to our customers across the globe.”

Source: “Playtech Partners with BetVictor Group”. Playtech. November 10, 2022.