Pragmatic Play, a leading provider of content to the iGaming industry, has expanded its collaboration with EstrelaBet by enhancing its live casino offerings in Brazil. This development builds on an existing partnership, introducing a range of customized content specifically designed for the Brazilian market.
The latest agreement involves the implementation of Pragmatic Play’s Smart Studio solution, which allows for high levels of customization and branding. This technology utilizes advanced tools to provide operators with greater control over the gaming environment, ensuring a tailored experience that aligns with local preferences.
Victor Arias, VP of Latin American Operations at ARRISE powering Pragmatic Play, expressed his enthusiasm about the expanded partnership. “Expanding the relationship with EstrelaBet to deliver further customized titles for their customer base in Brazil is a great achievement for Pragmatic Play,” he stated. This initiative is expected to broaden the company’s footprint in the region by enhancing the local relevance of its live casino content.
The collaboration will see the introduction of player-favorite titles such as VIP Blackjack and Lucky 6 Roulette, alongside the recently launched Blackjack X and Mega Sic Bac. These offerings are part of Pragmatic Play’s strategy to diversify its product portfolio across the Brazilian market, where the brand already enjoys significant engagement with its slots, live casino, and virtual sports titles.
Fellipe Fraga, Chief Business Officer at EstrelaBet, also commented on the partnership, highlighting the benefits of customized content. “We are excited to work together with Pragmatic Play to deliver more bespoke dedicated studio content, where we can showcase our Blackjack, Roulette, and other Live Casino titles,” he noted. Fraga emphasized that this partnership marks a new chapter in their commitment to providing unparalleled gaming experiences to their players.
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