Pragmatic Play, a leading provider in the iGaming sector, has secured a major sponsorship deal with Aprilia Racing for the 2025 MotoGP season. This partnership will see the company’s branding featured on Aprilia’s motorcycles, team apparel, and promotional materials throughout the upcoming season, which kicks off on March 2.
Aprilia Racing, recognized as the most successful European factory team in Grand Prix history, will enter the 2025 season with a strong lineup led by reigning World Champion Jorge Martín and teammate Marco Bezzecchi. Pragmatic Play’s presence on the team’s assets aims to enhance its visibility among millions of MotoGP fans worldwide.
This sponsorship deal follows Pragmatic Play’s previous high-profile partnership with Tomorrowland Brasil, demonstrating its commitment to expanding its influence beyond the iGaming industry. The collaboration with Aprilia Racing presents an opportunity for the company to engage with a broader audience and deliver unique experiences both on and off the track.
Irina Cornides, Chief Operating Officer at Pragmatic Play, commented on the partnership: “With its rich racing pedigree, relentless drive to succeed, and passion for entertainment, Aprilia Racing is the perfect brand partner for Pragmatic Play. We are delighted to announce this sponsorship and look forward to elevating the experience for fans worldwide.”
Massimo Rivola, CEO of Aprilia Racing, expressed enthusiasm about the partnership, stating, “We are particularly pleased to welcome a new partner of the caliber of Pragmatic Play. This partnership represents the union of two companies that share the values of innovation, passion, and the pursuit of excellence. The goal is to build a collaboration based on trust, innovation, and a shared vision for the medium to long term.”
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