Pragmatic Play, a prominent provider in the iGaming industry, has launched its innovative Smart Studio solution in partnership with EstrelaBet, marking a significant milestone in their collaboration. This rollout introduces localized and customizable live casino content tailored specifically for players in Latin America, reinforcing Pragmatic Play’s commitment to enhancing the gaming experience in the region.
The Smart Studio platform provides operators like EstrelaBet with advanced tools to create a branded and unique gaming environment. Through cutting-edge technologies, the solution allows for high levels of customization, enabling the creation of bespoke live casino experiences. Key localized titles such as VIP Blackjack, Lucky 6 Roulette, and the Blackjack X series are now available, offering players an immersive and personalized gaming journey.
Victor Arias, VP of Latin American Operations at ARRISE, which powers Pragmatic Play in the region, highlighted the importance of the launch, stating, “The successful go-live of the Smart Studio with EstrelaBet represents a significant new milestone in the joint partnership. The initiative showcases Pragmatic Play’s ability to deliver tailored Live Casino solutions that resonate with players, offering unparalleled entertainment and elevating the iGaming experience in Brazil and beyond.”
EstrelaBet’s Chief Business Officer, Fellipe Fraga, echoed this sentiment, emphasizing the significance of the partnership in strengthening their brand. He stated, “The launch of the dedicated Smart Studio supplied in collaboration with Pragmatic Play is a major achievement for our brand. It reinforces our commitment to providing exclusive and engaging gaming content to our players. By leveraging Pragmatic Play’s expertise and innovation, we are confident this new addition will set a benchmark for Live Casino experiences in the region.”
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