Relax Gaming Secures Deal with ReelPlay for Infinity Reels Addition

Distinctive aggregator and provider of casino solutions, Relax Gaming, has reached an intellectual property deal with ReelPlay. As part of the arrangement, the brand will apply the Infinity Reels trademark and superior mechanic across its diverse content and make the license available to all third-party operators.

Infinity Reels is a unique mechanic for slot games that allows patrons to add additional reels with each spin, including a respin with an increasing multiplier. Adding of the reels is repeated several times which allows players to maximize their winning potential. 

Upon an agreement with Paf, Relax introduced the feature and acquired trademark rights, allowing its inner operators, Silver Bullet Studios and Powered by Partners, to integrate the mechanic into its award-winning games.

The inclusion of Infinity Reels promises to bring additional success to the leading aggregator. Of this opportunity, CPO of Relax, Simon Hammon said: 

“ReelPlay’s widely successful release of El Dorado Infinity Reels™ marked the introduction of a truly unique and original mechanic that we believe will be a big disruptor in the industry.

“The IP deal reflects our commitment to enhancing value and passion for innovation. We look forward to delivering even more Infinity Reels™ games through our in-house and partner studios that will push the boundaries even further.”

CCO at ReelPlay, David Johnson said: 

“Proudly first to market with innovative and inspirational concepts, ReelPlay have only just scratched the surface of what is possible with Infinity Reels™.

“ReelPlay expect this latest deal to unlock a world of new potential for all involved. Relax offer the perfect base to provide for competitive collaboration and we are excited to see how Relax and their partner studios incorporate the Infinity Reels™ IP into a wide variety of slot games.”

Relax is growing rapidly and its portfolio becomes richer for brand-new releases. It currently offers over 1000 games including some of the most popular verticals such as live casino, poker, and bingo. It is a fully licensed brand, based in Malta.

Source: “Relax Gaming lands branding deal for ReelPlay’s Infinity Reels™”. Relax Gaming. April 29, 2020.