Soft2Bet, a prominent online casino and sportsbook software provider, has taken a significant step in its European expansion by launching ELA Bet in Greece. This move not only broadens its footprint in Europe but also marks a strategic entry into one of the continent’s well-established gambling markets. Greece, which legalized online gambling in 2011, offers a diverse platform landscape that includes real-money casinos, sportsbooks, and sweepstakes casinos—the latter of which is particularly popular for its low-risk virtual currency gambling.
The launch of ELA Bet follows a successful collaboration between Soft2Bet and its marketing teams, which aligned with the stringent standards of the Hellenic Gaming Commission (HGC). Soft2Bet is setting itself apart in a competitive market with unique offerings, including live casino tables featuring games in Greek and titles inspired by Greek mythology such as Gates of Hades and Medusa’s Madness, aiming to resonate deeply with local players.
Soft2Bet’s founder, Uri Poliavich, emphasized the significance of the launch, stating, “We are not just launching a product. We are setting a new benchmark for the gaming industry in Greece. ElaBet.gr represents the highest standards of innovation and compliance, achieved through exceptional teamwork across our product, compliance, and marketing departments. By responding to both regulatory expectations and market demands, we are confident that our gamification-driven approach will redefine the player experience in Greece.”
