Soft2Bet’s 2024 Growth Highlights Doubling EBITDA and Global Expansion

Soft2Bet, a prominent B2B turnkey solutions provider, has revealed its impressive 2024 Growth Report, showcasing notable achievements in financial performance, market expansion, and product innovation. The report underscores the company’s commitment to innovation, regulatory compliance, and industry leadership, supported by strong insights from key executives and experts.

In 2024, Soft2Bet achieved a remarkable milestone by doubling its EBITDA compared to the previous year. This significant financial growth was accompanied by a substantial rise in consolidated group revenue, reflecting the company’s successful expansion and its ability to drive sustainable growth in regulated markets.

Soft2Bet’s trajectory of consistent development has been fueled by its innovative B2B solutions and expansion across key regions. The unaudited figures for 2024 highlight the effectiveness of the company’s strategies, positioning it as a leader in the iGaming sector.

Market expansion played a pivotal role in Soft2Bet’s success this year. The company secured several B2C licenses, including in Ontario, Mexico, Greece and Sweden, where it now holds three additional licenses. On the B2B side, Soft2Bet gained approval in Greece and Romania, further solidifying its footprint in Europe.

With ambitions to enter the U.S. market, the company made significant progress in preparing for operations in New Jersey, aiming to capitalize on North America’s rapidly growing iGaming industry. Plans are also underway to extend Soft2Bet’s presence in Spain, strengthening its dominance in the European online sports betting and casino gaming sectors.

“At Soft2Bet, we have redefined traditional gamification through our leading MEGA solution driving player engagement,” said Uri Poliavich, Founder and CEO. “This cutting-edge strategy has significantly impacted our brand’s performance, received industry recognition, driven sustainable revenue growth, and showcased stronger ROI while successfully expanding into new markets.”

Soft2Bet’s growth in 2024 was bolstered by advancements in its Motivational Engineering Gaming Application (MEGA) platform. The standalone solution incorporates gamification tools and AI-driven features that personalize game recommendations and promotions, resulting in a 65% rise in Net Gaming Revenue (NGR), a 45% increase in Average Revenue Per User (ARPU), and a 50% growth in deposits.

These technological advancements have enabled operators to scale rapidly while maintaining sustainable business practices. MEGA’s gamification features have also been instrumental in driving player engagement and satisfaction.

Soft2Bet’s dedication to excellence was recognized with 38 award nominations and 10 wins in 2024, reflecting a 233% increase in accolades compared to the previous year. The company’s €50 million iGaming Innovation Fund, “Soft2Bet Invest,” further highlighted its influence by supporting entrepreneurs focused on AI, UX analytics, and high-margin gaming solutions.

The company’s corporate social responsibility initiatives included nine projects, such as community cleanups, breast cancer awareness campaigns, and donations exceeding €821,000 to various NGOs. Soft2Bet’s commitment to making a positive societal impact underscores its role as a responsible industry leader.

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Operating with over 13 licenses worldwide, Soft2Bet has become synonymous with quality and innovation. Its proprietary MEGA technology has transformed how operators enhance player loyalty and satisfaction. The company’s recent agreements with Livespins and CreedRoomz, along with its existing partnerships with BetGames and Playtech, have further strengthened its live casino offerings.

With a solid foundation of achievements in 2024, Soft2Bet is poised to continue its upward trajectory, setting new benchmarks for growth, innovation, and industry impact in the iGaming sector.

Source:

“Soft2Bet Doubles EBITDA in 2024 and reports strong financial results“, europeangaming.eu, January 13, 2025.