SOFTSWISS Expands Tournament Tool with Non-Monetary Prizes for iGaming Operators

SOFTSWISS, a leading provider of innovative solutions for the iGaming industry, has announced a significant enhancement to its Tournament Tool within the Game Aggregator platform. The new feature allows iGaming operators to offer a broader range of rewards beyond traditional cash prizes, including non-monetary items such as luxury cars, trips to Las Vegas, mobile devices, and branded merchandise. This development aims to provide operators with more creative and engaging ways to attract and retain players.

As the online gaming landscape continues to evolve, casinos are constantly seeking new methods to captivate and maintain player interest. SOFTSWISS’s Tournament Tool has already proven to be an effective mechanism, contributing to a 22% increase in average daily bets per user. The tool’s popularity is reflected in the fact that more than twenty tournaments are held monthly, driving higher Gross Gaming Revenue (GGR) and Bet Count for operators.

With the introduction of non-monetary prizes, SOFTSWISS has opened up new avenues for operators to craft tournaments that appeal to a wide array of player segments. Whether it’s a luxury cabriolet for high-stakes VIP players or free spins and branded merchandise for casual gamers, the flexibility of reward options allows operators to tailor their tournaments to meet the preferences and behaviors of different player groups.

One of the key advantages of this new feature is the ability to create highly customized tournaments that can target specific player categories or appeal to a broader audience. The enhanced Tournament Tool enables operators to implement a variety of prize combinations, including cash, free spins, and non-monetary rewards, providing a richer and more engaging gaming experience.

For example, a summer-themed tournament could offer a luxury cabriolet as the top prize, appealing to high-rollers looking for exclusive rewards. Meanwhile, tournaments designed for players with smaller stakes might focus on offering free spins or branded merchandise, ensuring that all player levels have something to strive for. The ease of setting up these tournaments, combined with the ability to offer diverse rewards, allows casinos to run more personalized and compelling campaigns.

Creating tournaments with a mix of cash and non-monetary prizes is as straightforward as setting up traditional cash-based tournaments. All configurations are managed through the Tournament Tool’s back office, ensuring a seamless experience for operators. Players can easily view all relevant information, including available prizes and leaderboards, directly within the casino’s interface, enhancing transparency and engagement.

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, emphasized the importance of this development, stating: “We have recently reached the milestone of 23,500 games in our portfolio, making the SOFTSWISS Game Aggregator the largest content hub on the market. We are now more committed than ever to offering our clients a growing range of engagement tools, enabling them to utilize our vast game selection most effectively.”

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In addition to the introduction of non-monetary prizes, SOFTSWISS has also expanded the types of games that can be included in tournaments through its Game Aggregator. Recently, crash games and live dealer games became available, providing operators with even more options to engage their players. This expansion offers operators the tools they need to find the most effective combinations for boosting player engagement, increasing average bet amounts, and enhancing overall player loyalty.

The ability to offer such diverse rewards and incorporate a wider range of games ensures that SOFTSWISS’s Tournament Tool remains a powerful asset for iGaming operators. As the company continues to innovate and adapt to the evolving needs of the industry, these enhancements are expected to further solidify its position as a leading provider of gaming solutions.

Source:

“SOFTSWISS Adds Non-monetary Prizes for Tournaments in Its Game Aggregator“, softswiss.com, August 15, 2024.