BetGames Presents Latest Game Show via Entain

Innovative provider of live dealer content and games studio, BetGames, has just introduced the latest product vertical, Game Shows, in cooperation with sports betting and gaming brand, Entain.

The deal between the two will result in an excellent live game show, which provides users with a unique experience placed in a state-of-the-art studio.

As part of this agreement, BetGames will provide Entain with three bespoke and special gameshows. The first one is Starzle, providing players with access to the premium gameshow.

The products will be available across Entain’s renowned brand suite, with integration onto Ladbrokes’ platform.

Game Shows is a brand-new product, featuring excellent technology and optimized for the Ladbrokes brand. The new suite will introduce the authentic number-themed gameshow, with a blend of number-themed mechanics and card-based features. Thanks to the combination of number draw mechanics with the anticipation of claiming higher multipliers on the card turn, this game will provide a great appeal.

Commenting on the latest step, BetGames’ CEO Andreas Koeberl said:

“We’re absolutely delighted to partner with the Entain group. Its status as one of the world’s largest gaming organizations and innovation leaders imbues us with excitement at the possibilities our collaboration will lead to. 

This is a game changer for us as a company and a result of our successful transformation over the previous 18 months. The fantastic collaboration with Entain’s brilliant product, brand, and commercial teams enabled us to launch the game – from ideation to production – within only nine months.

According to his words, the Game Show product suite is an excellent vertical that will provide customers with a unique gambling experience, and they are enthusiastic about it and confident it will resonate well among players.

Head of Live Casino at Entain, Graciella Anthony says that working closely with BetGames was a powerful experience and proof of what they can accomplish together – so they couldn’t be more excited to cooperate with them again. Starzle is one of the best games from Entain and another testament to their ambition of becoming the home of live games shows and proceeding to offer customers the best and most entertaining content in the industry.

Adam Lahouiri, Live Casino Commercial & Product Manager at Entain says that this has been an incredible project to work on, alongside a talented team at BetGames. They are delighted with the result and look forward to extending the suite of unique Game Shows.

Source: “BetGames launches new Game Show vertical with Entain”. European Gaming. August 2, 2022.